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Updated Thursday Ratings: ER finale draws 16.2 million viewers

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April 3rd, 2009

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Scoreboard NBC CBS FOX Uni CW ABC
Rating/Share: Adults 18-49 5.2/14 3.3/9 2.9/8 1.8/5 1.6/4 1.4/4
Rating/Share: Adults 18-34 3.4/11 2.2/7 2.5/8 1.9/6 1.7/5 1.2/4
Total Viewers (million) 14.34 11.99 7.98 4.36 3.54 4.54

Updated with data table below.

Those who said my ratings predictions for ER were too low were right. I bow down to you! :-)  But those who were predicting more than 20 million will be disappointed!

Last night's ER averaged 16.2 million viewers and a 6.0 rating with adults 18-49 in the preliminary overnight numbers.   The ER retrospective between 8pm-9pm averaged 10.6 million viewers and a 3.5 rating with adults 18-49.

I think CBS did the crew at CSI a disservice by airing CSI's 200th episode against the ER finale, which according to James Hibberd was the most-watched drama finale since Murder She Wrote in 1996! Last night's CSI averaged 14.4 million and a 3.7 adults 18-49 rating last night, a series low.

ABC took most (ok, all) of the night off with the second installment of In the Motherhood down ~27% from its debut last week with a 1.6/5 adults 18-49 rating,  and Samantha Who? with a series low 1.5/4.   In the Motherhood was surely toast as soon as ABC cut its order for shows in half.  Needless to say In the Motherhood isn't the sort of lead-in Samantha Who? is accustomed to.    ABC aired repeats of Grey's Anatomy and Private Practice from 9pm-11pm.

I really enjoyed last night's episode of Supernatural.  I like it when shows poke fun at themselves and poke fun at the shows' fans, and last nights episode of Supernatural did both brilliantly.

Another update: based on new data from CW, it appears that Smallville and Supernatural tied in the 18-34 demo (1.7), and we will have the rare treat of a CW press release on Smallville and Supernatural!  In the meanwhile, here are the notes that will likely be highlighted in the press release:

Facing the ER finale, Supernatural delivered its best adults 18-34 (1.7/5) in two and a half years (Oct. 06).  It was also Supernatural's best adults 18-49 (1.6/4) and women 18-34 (1.5/4) in two months (since Jan 29, 09).

Supernatural also held on to an impressive 100% of its Smallville lead-in in adults 18-34, and a strong 94% of Smallville's adults 18-49 lead-in.

Smallville also hit its best adults 18-34 (1.7/6) since January 16, 2009.

The half hourly ER data has been included below.

For reference you can check out past Thursday night fast affiliate ratings reports here.

Full details:

Time Net Show 18-49 Rating/Share 18-34 Rating/Share Viewers (Millons)
8:00 NBC ER (Retrospective) 3.5/10 2.4/8 10.56
CBS Survivor: Tocantins 3.6/11 2.1/7 11.21
FOX Bones 2.6/8 2.2/7 8.98
UNI Cuidado con el Ángel 1.8/5 1.9/6 4.62
CW Smallville 1.6/5 1.7/6 3.80
ABC In the Motherhood 1.6/5 1.5/5 5.00
8:30 ABC Samantha Who? 1.5/4 1.4/4 4.90
9:00 NBC ER Finale 5.5/14 3.7/10 15.07
CBS CSI 3.7/10 2.7/8 14.38
FOX Hell's Kitchen 3.2/8 2.9/8 6.98
UNI Mañana Es Para Siempre 2.2/6 2.5/7 5.11
CW Supernatural 1.5/4 1.7/5 3.28
ABC Grey's Anatomy (R) 1.5/4 1.3/4 4.90
10:00 NBC ER Finale 6.6/18 4.5/13 17.40
CBS Eleventh Hour 2.5/7 1.8/5 10.38
UNI Rosa de Guadalupe 1.4/4 1.6/5 3.35
ABC Private Practice (R) 1.2/3 1.0/3 3.82
Half hour data for ER
8:00 NBC ER (Retrospective) 3.3/10 2.2/8 10.23
8:30 NBC ER (Retrospective) 3.7/10 2.5/8 10.88
9:00 NBC ER Finale 5.3/14 3.5/10 14.79
9:30 NBC ER Finale 5.6/14 3.7/11 15.35
10:00 NBC ER Finale 6.7/18 4.5/13 17.77
10:30 NBC ER Finale 6.4/18 4.3/13 17.02

Shows are sorted from highest 18-49 rating to lowest in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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