via Telemundo press release:
TELEMUNDO: #1 SPANISH-LANGUAGE BROADCAST NETWORK
WITH RUMBO AL MUNDIAL: MEXICO vs. HONDURAS
WORLD CUP QUALIFIER MATCH HIGHEST RATED PROGRAM IN TELEMUNDO HISTORY AMONG KEY DEMOS
MIAMI - April 3, 2009 - Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced results for the Rumbo Al Mundial: Mexico vs. Honduras World Cup Qualifying soccer match which aired on Wednesday, 04/01/09. According to Nielsen Media Research data, Rumbo Al Mundial: Mexico vs. Honduras reached an impressive 6.4 million viewers overall and averaged over 3.6 million total viewers and 2.5 million Adults 18-49, making it the highest-rated program in Telemundo history among these demos.
The game also did well across other key demos delivering 1.5 million Adult 18-34 viewers, 1.7 million Men 18-49 and 1.1 million Men 18-34.
The Mexico vs. Honduras match was the highest rated program during the time period in the Los Angeles DMA among Adults 18-49 with a 6.2 Adults 18-49 rating and a 65% share among Spanish-language stations and in Houston with a 6.9 Adult 18-49 rating and a 58% share among Spanish. In Dallas and San Francisco, the Rumbo Al Mundial match was #1 among all Spanish-language stations in its time period among Adults 18-49 and in Las Vegas among households.
This is why ESPN wants deportes in more homes.