Earlier in the week I wrote about CNN’s woeful March, and noted at the end that its silver lining was that at least HLN (formerly known as Headline News) was doing well. This week, TV Week has a feature story on HLN’s success:
At CNN, ratings points are evaporating. At corporate sibling HLN, audiences are building.
But HLN boss Ken Jautz says he’s not a cannibal. Rather, it’s that his network offers a different flavor of content than CNN.
During primetime Monday through Sunday last quarter, HLN averaged 655,000 total viewers, up 53% from the same time period in 2008. The network also gained 63% in viewers age 25-54, finishing the quarter with an average 268,000 viewers in the demo most coveted by news outlets. Sibling station CNN, meanwhile, dipped 10% among total viewers (1.1 million) and 22% among adults 25-54 (343,000).
read the rest at TVWeek.com