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Saturday Ratings: CBS' NCAA Tourney Wins, Big East Loses

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April 5th, 2009

Scoreboard CBS FOX ABC NBC
rating/Share: Adults 18-49 4.7/15 1.6/5 0.9/3 0.8/3
Total Viewers (million) 13.90 5.01 3.44 3.22

Last Saturday the Big East threatened to make the Final Four an intra-conference spectacle, but now they're on the sidelines. CBS still scored the biggest numbers Saturday night with the NCAA Tournament Semi-Finals even if Connecticut and Villanova couldn't.

And either Marc Berman duplicated his numbers, or ABC and NBC had a freakish repeat demo/viewer dead heat at 10pm. As is sometimes the case, Berman weekend numbers suffered an accuracy deficit. I have fixed them with data from our other sources.

Please keep in mind that fast affiliate overnight numbers for live events like the NCAA Tournament broadcast are approximate and are subject to change in the final numbers. See below for more information.

For historical NCAA Men's Basketball Tournament Ratings click here.

Previous Saturday overnight reports are available.

Full details:


Time Net Show 18-49 Rating/Share Viewers Live+SD (Millons)
8:00 CBS NCAA Basketball (8-11p) 4.7/15 13.90
  FOX COPS x2 (repeat) 1.4/5 4.51
  ABC Yours Mine & Ours (movie) 0.9/3 3.60
  NBC ER (finale repeat) (8-10p) 0.8/3 2.51
         
9:00 FOX America's Most Wanted 1.7/6 5.31
         
10:00 ABC Cupid (pilot repeat) 0.9/3 3.10
  NBC Law & Order (repeat) 1.0/3 4.58

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Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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