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Sunday Ratings: Country Music Awards Plays Over The Competition

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April 6th, 2009

Scoreboard CBS FOX NBC ABC Uni CW
Rating/Share: Adults 18-49 3.4/9 2.4/9 2.0/5 1.8/5 1.1/3 0.4/1
Rating/Share: Adults 18-34 2.2/7 2.8/9 1.4/4 1.3/4 1.2/4 0.3/1
Total Viewers (million) 14.11 4.93 5.67 5.89 2.79 .98

CBS lead by the Academy of Country Music Awards easily beat the broadcast competition on Sunday night averaging a 3.4 rating for the important adults 18-49 demo. Despite airing only a single new episode, Fox won the adults 18-34 demo with a 2.8 rating and finished second in the 18-49 demo.

Those ratings for the Academy of Country Music Awards mark an uptick in their historical trend. The show topped the 18-49 demo during every half hour (although a new Simpsons tied it at 8pm).

Kings seems destined to live out a life of exile at 8pm with a mere 1.1 demo rating last night. Celebrity Apprentice, suffered in the competition with the Country Music Awards, down 15% in the 18-49 demo from last week.

You can see overnight reports for past Sundays here to compare.

Full details:


Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (000s)
7:00 ABC America's Funniest Home Videos (repeat) 1.9 7 1.4 6 6.447
CBS 60 Minutes 1.7 6 0.7 3 11.334
FOX American Dad (repeat) 1.2 4 1.1 5 2.613
NBC Dateline NBC 1.1 4 0.6 2 4.415
UNI Hora Pico 0.8 3 0.9 3 1.907
CW Jericho (repeat) 0.3 1 0.2 1 0.694
7:30 ABC America's Funniest Home Videos (repeat) 2.3 7 1.6 6 7.572
CBS 60 Minutes 1.9 6 0.8 3 12.757
NBC Dateline NBC 1.5 5 0.9 3 5.580
FOX King of the Hill (repeat) 1.4 4 1.4 5 2.909
UNI Hora Pico 0.9 3 0.9 3 2.196
CW Jericho (repeat) 0.3 1 0.2 1 0.756
8:00 FOX The Simpsons 3.1 9 3.4 11 6.397
CBS Academy of Country Music Awards 3.1 9 2.0 7 13.729
ABC Extreme Makeover: Home Edition (repeat) 2.0 6 1.4 4 6.642
NBC Kings 1.1 3 0.8 3 3.643
UNI Nuestra Belleza Latina 1.0 3 1.2 4 2.803
CW Rocky III (movie) 0.4 1 0.3 1 0.919
8:30 CBS Academy of Country Music Awards 3.5 9 2.3 7 14.392
FOX Family Guy (repeat) 2.8 7 3.3 10 5.802
ABC Extreme Makeover: Home Edition (repeat) 2.4 6 1.6 5 7.559
UNI Nuestra Belleza Latina 1.2 3 1.3 4 3.188
NBC Kings 1.1 3 0.8 3 3.609
CW Rocky III (movie) 0.4 1 0.3 1 1.084
9:00 CBS Academy of Country Music Awards 4.1 10 2.9 8 15.741
FOX Family Guy (repeat) 3.1 8 3.8 11 6.271
NBC Celebrity Apprentice 2.2 5 1.6 4 5.894
ABC Desperate Housewives (repeat) 1.7 4 1.0 3 5.563
UNI Nuestra Belleza Latina 1.3 3 1.4 4 3.235
CW Rocky III (movie) 0.4 1 0.3 1 1.129
9:30 CBS Academy of Country Music Awards 4.1 10 2.8 8 15.509
FOX Simpsons (repeat) 2.7 7 3.3 9 5.605
NBC Celebrity Apprentice 2.6 6 1.8 5 6.534
ABC Desperate Housewives (repeat) 1.7 4 1.1 3 5.691
UNI Nuestra Belleza Latina 1.4 3 1.5 4 3.628
CW Rocky III (movie) 0.5 1 0.4 1 1.310
10:00 CBS Academy of Country Music Awards 4.1 10 2.8 8 15.119
NBC Celebrity Apprentice 3.0 8 2.1 6 7.607
ABC Brothers & Sisters (repeat) 1.1 3 0.8 2 3.931
UNI ¿Quién Tiene la Razón? 1.1 3 1.0 3 2.813
10:30 CBS Academy of Country Music Awards 4.0 10 2.7 8 14.303
NBC Celebrity Apprentice 3.2 8 2.2 6 8.077
ABC Brothers & Sisters (repeat) 1.0 3 0.9 3 3.734
UNI ¿Quién Tiene la Razón? 1.0 3 1.0 3 2.577

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Shows are sorted by demo adults 18-49 in each time slot. Trying a little experiment here on reorienting the tables to emphasize the adults 18-49 demo, while still presenting all the high level data we get.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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