| Scoreboard |  |
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|---|---|---|---|---|---|---|
| Rating/Share: Adults 18-49 | 3.4/9 | 2.4/9 | 2.0/5 | 1.8/5 | 1.1/3 | 0.4/1 |
| Rating/Share: Adults 18-34 | 2.2/7 | 2.8/9 | 1.4/4 | 1.3/4 | 1.2/4 | 0.3/1 |
| Total Viewers (million) | 14.11 | 4.93 | 5.67 | 5.89 | 2.79 | .98 |
CBS lead by the Academy of Country Music Awards easily beat the broadcast competition on Sunday night averaging a 3.4 rating for the important adults 18-49 demo. Despite airing only a single new episode, Fox won the adults 18-34 demo with a 2.8 rating and finished second in the 18-49 demo.
Those ratings for the Academy of Country Music Awards mark an uptick in their historical trend. The show topped the 18-49 demo during every half hour (although a new Simpsons tied it at 8pm).
Kings seems destined to live out a life of exile at 8pm with a mere 1.1 demo rating last night. Celebrity Apprentice, suffered in the competition with the Country Music Awards, down 15% in the 18-49 demo from last week.
You can see overnight reports for past Sundays here to compare.
Full details:
| Time | Net | Show | 18-49 Rating | 18-49 Share | 18-34 Rating | 18-34 Share | Viewers Live+SD (000s) |
| 7:00 | ABC | America's Funniest Home Videos (repeat) | 1.9 | 7 | 1.4 | 6 | 6.447 |
| CBS | 60 Minutes | 1.7 | 6 | 0.7 | 3 | 11.334 | |
| FOX | American Dad (repeat) | 1.2 | 4 | 1.1 | 5 | 2.613 | |
| NBC | Dateline NBC | 1.1 | 4 | 0.6 | 2 | 4.415 | |
| UNI | Hora Pico | 0.8 | 3 | 0.9 | 3 | 1.907 | |
| CW | Jericho (repeat) | 0.3 | 1 | 0.2 | 1 | 0.694 | |
| 7:30 | ABC | America's Funniest Home Videos (repeat) | 2.3 | 7 | 1.6 | 6 | 7.572 |
| CBS | 60 Minutes | 1.9 | 6 | 0.8 | 3 | 12.757 | |
| NBC | Dateline NBC | 1.5 | 5 | 0.9 | 3 | 5.580 | |
| FOX | King of the Hill (repeat) | 1.4 | 4 | 1.4 | 5 | 2.909 | |
| UNI | Hora Pico | 0.9 | 3 | 0.9 | 3 | 2.196 | |
| CW | Jericho (repeat) | 0.3 | 1 | 0.2 | 1 | 0.756 | |
| 8:00 | FOX | The Simpsons | 3.1 | 9 | 3.4 | 11 | 6.397 |
| CBS | Academy of Country Music Awards | 3.1 | 9 | 2.0 | 7 | 13.729 | |
| ABC | Extreme Makeover: Home Edition (repeat) | 2.0 | 6 | 1.4 | 4 | 6.642 | |
| NBC | Kings | 1.1 | 3 | 0.8 | 3 | 3.643 | |
| UNI | Nuestra Belleza Latina | 1.0 | 3 | 1.2 | 4 | 2.803 | |
| CW | Rocky III (movie) | 0.4 | 1 | 0.3 | 1 | 0.919 | |
| 8:30 | CBS | Academy of Country Music Awards | 3.5 | 9 | 2.3 | 7 | 14.392 |
| FOX | Family Guy (repeat) | 2.8 | 7 | 3.3 | 10 | 5.802 | |
| ABC | Extreme Makeover: Home Edition (repeat) | 2.4 | 6 | 1.6 | 5 | 7.559 | |
| UNI | Nuestra Belleza Latina | 1.2 | 3 | 1.3 | 4 | 3.188 | |
| NBC | Kings | 1.1 | 3 | 0.8 | 3 | 3.609 | |
| CW | Rocky III (movie) | 0.4 | 1 | 0.3 | 1 | 1.084 | |
| 9:00 | CBS | Academy of Country Music Awards | 4.1 | 10 | 2.9 | 8 | 15.741 |
| FOX | Family Guy (repeat) | 3.1 | 8 | 3.8 | 11 | 6.271 | |
| NBC | Celebrity Apprentice | 2.2 | 5 | 1.6 | 4 | 5.894 | |
| ABC | Desperate Housewives (repeat) | 1.7 | 4 | 1.0 | 3 | 5.563 | |
| UNI | Nuestra Belleza Latina | 1.3 | 3 | 1.4 | 4 | 3.235 | |
| CW | Rocky III (movie) | 0.4 | 1 | 0.3 | 1 | 1.129 | |
| 9:30 | CBS | Academy of Country Music Awards | 4.1 | 10 | 2.8 | 8 | 15.509 |
| FOX | Simpsons (repeat) | 2.7 | 7 | 3.3 | 9 | 5.605 | |
| NBC | Celebrity Apprentice | 2.6 | 6 | 1.8 | 5 | 6.534 | |
| ABC | Desperate Housewives (repeat) | 1.7 | 4 | 1.1 | 3 | 5.691 | |
| UNI | Nuestra Belleza Latina | 1.4 | 3 | 1.5 | 4 | 3.628 | |
| CW | Rocky III (movie) | 0.5 | 1 | 0.4 | 1 | 1.310 | |
| 10:00 | CBS | Academy of Country Music Awards | 4.1 | 10 | 2.8 | 8 | 15.119 |
| NBC | Celebrity Apprentice | 3.0 | 8 | 2.1 | 6 | 7.607 | |
| ABC | Brothers & Sisters (repeat) | 1.1 | 3 | 0.8 | 2 | 3.931 | |
| UNI | ¿Quién Tiene la Razón? | 1.1 | 3 | 1.0 | 3 | 2.813 | |
| 10:30 | CBS | Academy of Country Music Awards | 4.0 | 10 | 2.7 | 8 | 14.303 |
| NBC | Celebrity Apprentice | 3.2 | 8 | 2.2 | 6 | 8.077 | |
| ABC | Brothers & Sisters (repeat) | 1.0 | 3 | 0.9 | 3 | 3.734 | |
| UNI | ¿Quién Tiene la Razón? | 1.0 | 3 | 1.0 | 3 | 2.577 |
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Shows are sorted by demo adults 18-49 in each time slot. Trying a little experiment here on reorienting the tables to emphasize the adults 18-49 demo, while still presenting all the high level data we get.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
It should be noted that Friday Night Lights got a better demo than Kings and Howie Do It tied it in the demo.And both shows got about as many viewers. And they were on Fridays. What is NBC going to do with Kings? Are they going to banish it to Fridays or Saturdays or yank it off the air?
NBC would be wise to double up Dateline and shift Kings to Saturday no later than tomorrow. What an embarasment.
Too bad for Kings, because I like it, but those numbers are just too bad to take. I’d watch the remaining episodes on another night, though.
Only God can save the King now.
Celebritiy Apprentice got battered, yes, but look at that half hour demo spread: 2.2, 2.6, 3.0, 3.2.
One full point, and two million more viewers. The music awards did the same one point jump in the demo, but in the first hour. Are there that many more people watching TV at 10pm as opposed to 9pm?
Kings is ok and moderately interesting, but it will almost certainly be beheaded. Cant say I will shed a tear over its demise. Since the story is not really going anywhere in particular (except maybe tank guy replacing the current king, it probably doesnt matter when they axe it.
Disappointed in Kings numbers. I really like the show though, too bad no one else seems to be watching. I’m with Lisa, I’ll still watch it if/when it gets moved to Saturdays.
Robert: LOL
Kings is probably the best show on TV that nobody is watching (2nd to Damages). It has a great story, good actors and it’s visually enjoyable to watch. It looks though like it may finish it’s run on Saturdays for the last 11 episodes. I doubt NBC doesn’t air the episodes though.
FrankJ, there are fewer people watching at 10pm, but numbers for Celebrity Apprentice could be explained by shift from cable shows, or simply shift from Fox shows at 10pm.
And the CMA were nearly exactly the same in the 18-49 demo at 9-10 and at 10-11.
Holy crap NBC…
NBC seriously needs to start thinking about promoting off network more. How can they expect new shows to launch when nobody’s watching their old shows?
I know it’s super expensive, but perhaps they can cutback on network promotion and sell the add time. I mean 2 P&R and 2 Southland commercials per commercial break during the ER finale was just overkill.
I guess that’s assuming NBC can still sell ad time…
Maybe “KINGS” can do a spin off; real quick like – call it “Court Jester” or “Fools”
No, Fools would be a show about the people at NBC who approved Kings.
Bill — I ascribe the drop in Celebrity Apprentice ratings to the Rodman effect! Dennis Rodman was fired last week and gone from the show (he was fired for drinking on the job — doesn’t make him a great employee, but makes for entertaining drama at least)*
*I’m not watching Celebrity Apprentice but I DVR Kings a few minutes past the hour and I saw the “previously on Celebrity Apprentice”
sorry, if you post “Save Chuck” campaign info on the SUNDAY NIGHT ratings post or any other post not pertaining to Chuck, I’m deleting it, if I see it…
Good for CBS, Fox and very bad for NBC. CA is going down and Kings is… who knows what Kings is, anyway. I watched 60 Minutes, then Fox. My god, the new Simpsons was awesome! Sure, the show’s not what it used to be, but they still deliver 2 or 3 great episodes in a new season.
I think NBC will move Kings to Saturday after easter weekend. They can blow new episodes in less competitive timeslots.
So… any reason why Fox would air one new episode of the Simpsons with 5 repeat episodes?
Michael…yes – I was trying to be a little sarcastic – but yea – you spelled it out…lol
Matt, all I can figure is that Fox had an imbalance of new Simpsons episodes compared to the other Sunday night animated shows.
Last week rodman’s fired for alchol and this week same senerio…I Also watched the tudors season premiere on showtime!!!