TV’s Web Revenues: Small But Growing Fast

Categories: TV Advertising

Written By

April 6th, 2009

Our friend Liz Gannes at NewTeeVee, has a story today filled with juicy numbers on the size of the current web advertising market for TV networks. It's tiny now, but growing fast. Still, it'll be quite a while before web viewing saves your favorite show on the bubble.

TV networks made $1.63 billion on web advertising last year, according to a new report on the U.S. content market by Convergence Consulting. We like any web video stats that involve the term “billions,” but let’s dig a little deeper.

Web revenue amounted to 2.4 percent of total U.S. broadcast and cable TV advertising revenue, which Convergence pegged at $66 $67.6 billion. The web figure increased from $1.27 billion in 2007, and it includes both display and video advertising on everything from local news to full-episode viewing of prime-time shows.

read the rest, including projections for the future at  NewTeeVee .

 
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