Comments on: TV’s Web Revenues: Small But Growing Fast http://tvbythenumbers.zap2it.com/2009/04/06/tv%e2%80%99s-web-revenues-small-but-growing-fast/16082/ Wed, 15 Feb 2012 05:29:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robert Seidman http://tvbythenumbers.zap2it.com/2009/04/06/tv%e2%80%99s-web-revenues-small-but-growing-fast/16082/comment-page-1/#comment-68503 Robert Seidman Tue, 07 Apr 2009 09:22:47 +0000 http://tvbythenumbers.com/?p=16082#comment-68503 NN, I don't really agree with that so much either -- especially with people under 35, which is a lucrative advertising market already, and will become increasingly so. BTW, I started to answer your other question with a comment, but just wound up doing a completely separate post: http://tvbythenumbers.com/2009/04/07/digital-pennies-and-dimes-soon-to-be-digital-half-dollars/16089 NN, I don’t really agree with that so much either — especially with people under 35, which is a lucrative advertising market already, and will become increasingly so. BTW, I started to answer your other question with a comment, but just wound up doing a completely separate post:

http://tvbythenumbers.com/2009/04/07/digital-pennies-and-dimes-soon-to-be-digital-half-dollars/16089

]]> By: NN http://tvbythenumbers.zap2it.com/2009/04/06/tv%e2%80%99s-web-revenues-small-but-growing-fast/16082/comment-page-1/#comment-68493 NN Tue, 07 Apr 2009 08:46:25 +0000 http://tvbythenumbers.com/?p=16082#comment-68493 From the report linked to by NewTeevee. "By the end of 2011, we forecast 50% of US TV subscribers will have a DVR, up from 31% at year-end 2008. Given the option of watching TV and skipping ads, and watching online video with ads we believe the majority of consumers will choose TV and the DVR. Bottom line the DVR will limit full-episode viewing (as will to a lesser extent free Cable/Telco TV VOD)." Don't completely get the logic behind this either, as long as the online viewing is on-demand with good quality and limited advertising I'm thinking that there is a real possibility that the online viewing will compete successfully with DVR. If on the other hand the advertising online is increased to parity with broadcast/cable then using a DVR might become an option again. Based on my own experiences the online VOD leaves the DVR in the dust. From the report linked to by NewTeevee.
“By the end of 2011, we forecast 50% of US TV subscribers will
have a DVR, up from 31% at year-end 2008. Given the option of
watching TV and skipping ads, and watching online video with
ads we believe the majority of consumers will choose TV and
the DVR. Bottom line the DVR will limit full-episode viewing
(as will to a lesser extent free Cable/Telco TV VOD).”

Don’t completely get the logic behind this either, as long as the online viewing is on-demand with good quality and limited advertising I’m thinking that there is a real possibility that the online viewing will compete successfully with DVR.
If on the other hand the advertising online is increased to parity with broadcast/cable then using a DVR might become an option again.
Based on my own experiences the online VOD leaves the DVR in the dust.

]]> By: NN http://tvbythenumbers.zap2it.com/2009/04/06/tv%e2%80%99s-web-revenues-small-but-growing-fast/16082/comment-page-1/#comment-68491 NN Tue, 07 Apr 2009 08:31:52 +0000 http://tvbythenumbers.com/?p=16082#comment-68491 "Convergence thinks 4 minutes per half hour is the max people will tolerate online." I just don't get why they believe there is such a difference between online viewing and standard broadcast/cable viewing, do they provide any reason ? “Convergence thinks 4 minutes per half hour is the max people will tolerate online.” I just don’t get why they believe there is such a difference between online viewing and standard broadcast/cable viewing, do they provide any reason ?

]]> By: Richard Steven Hack http://tvbythenumbers.zap2it.com/2009/04/06/tv%e2%80%99s-web-revenues-small-but-growing-fast/16082/comment-page-1/#comment-68454 Richard Steven Hack Tue, 07 Apr 2009 03:52:25 +0000 http://tvbythenumbers.com/?p=16082#comment-68454 "On average, 15 percent of people who watch TV on a weekly basis also watched full episodes online in 2008. That number is expected to rise to 24 percent in 2011, a slight bump over last year’s prediction." That figure seems significant, even though the article also says that more DVR penetration may dampen the effect. I think the question is going to be how fast does the computer-TV technology convergence compare with the speed of enhanced cable services. If most people get an all-in-one appliance from cable, then computer-TV convergence will be slowed, if not stopped. But if devices come out making it as easy to use your computer with your existing TV devices as a cable appliance, then it won't. This probably will also be related to how much cable penetrates the overall broadband market. If most people get their Internet from cable rather than DSL or satellite or wireless (if WiMax ever takes off), then the cable companies have the edge in controlling computer-TV convergence. “On average, 15 percent of people who watch TV on a weekly basis also watched full episodes online in 2008. That number is expected to rise to 24 percent in 2011, a slight bump over last year’s prediction.”

That figure seems significant, even though the article also says that more DVR penetration may dampen the effect.

I think the question is going to be how fast does the computer-TV technology convergence compare with the speed of enhanced cable services. If most people get an all-in-one appliance from cable, then computer-TV convergence will be slowed, if not stopped. But if devices come out making it as easy to use your computer with your existing TV devices as a cable appliance, then it won’t.

This probably will also be related to how much cable penetrates the overall broadband market. If most people get their Internet from cable rather than DSL or satellite or wireless (if WiMax ever takes off), then the cable companies have the edge in controlling computer-TV convergence.

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