And for nearly its entire run on that network, the CW has treated SUPERNATURAL like the black sheep of the family, giving it limited promotion and very little love, despite improving ratings–which we, the fans, have generated through word of mouth and online for this incredible, unique show.

This show is really keeping the black audience very happy and the show continues to gain popularity thanks to its run on BET. The friday night death slot that it is in is really holding it back. If the CW cancels this show they can say good bye to the black audience that they have. They made that mistake with Girlfriends.

Everybody Hates Chris could suffer the same fate as well. Say what you want. Gossip Girl is not exactly super enticing for a young black female to watch as it is for a young white female. The Game is a nice little melting pot that deserves at least 2 more seasons.

The success of Smallville and Supernatural proves that Dawn’s approach isn’t working and I think that if The CW is to survive then they need to expand their remit to reach both Young Males and Females and perhaps have a teen drama about ordinary teens and families. The success of Secret Life proves that this sort of drama still pulls in viewers.

The fact that they debuted the show so early in the season (September 1) gained momentum for 90210, but it has caused huge gaps in the continuity of fresh episodes which are so important in a Soap Opera. The original “Beverly Hills, 90210″ was groundbreaking for beginning a season even EARLIER than September. Usually they would burn 6 episodes starting late July into August…but this was in addition to the 24 or so regular episodes they would air during the normal television season.

I suggest that if the new 90210 wants to get “back on track” with its viewers, it should follow this same formula and do a bonus 6 episodes starting the first week of August…and have the additional 24 episode season starting mid-September without having the HUGE gaps of time where there are repeats or pre-empted episodes. Please, CW…think about it. It would be a GREAT investment to have the extra 6 episodes this summer along with the early start.

If not, I don’t see 90210 gaining viewers to the level they had last Fall.

“This episode’s 18-34 rating: 1.8 (No Teenager) + 18-34 ratings for the other episodes since House, reverse order: 1.4, 1.6, 1.6, 1.3 = 1.5 avg.
Before House, reverse order: 1.9 (Teenager), 1.8 (Teenager), 2.3, 2.2, 2.2, 2.2, 2.4, 2.2, 2.1, finished 2nd in demo (#’s not up for some reason), 2.6, 2.5, 2.8, 2.2, 2.3 = 2.25 avg.

Down 33%.

So all the episodes without Teenager or House are over 2. The episodes with just one of those competitors are 1.8 or 1.9. The episodes with both competitors are 1.3-6.”

Well, GG is successful this season. Generally. Its bottoms are when both House and Teenager are on; that erosion cuts in half whenever only one is on. Which means that fans of both GG and at least one of the above often don’t choose GG, which isn’t good. But they do care enough to watch it, perhaps online/DVR. The show should end the season with a little above a 2.0 in 18-34, which while not amazing is pretty good. And the show is one of the biggest in terms of media coverage, which does have cachet. I was looking at People.com’s list of regularly covered celebs (Celebrity Central), and there are more GG stars than any other vehicle (6).

I’m wondering if this guy is drinking the same Kool Aid as my classmate.