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Monday Ratings: NCAA Basketball Final, Tarheels Victorious

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April 7th, 2009

Scoreboard CBS FOX ABC NBC Uni CW
rating/Share: Adults 18-49 4.9/12 4.4/11 3.6/9 2.3/6 1.9/5 0.5/1
Rating/Share: Adults 18-34 4.0/11 3.7/10 2.6/7 1.7/5 2.1/6 0.6/2
Total Viewers (million) 13.745 12.024 14.902 6.405 4.573 1.110

While the blowout nature of the game certainly limited its numbers, the NCAA Mens Basketball Final was still enough to push CBS to the victory on Monday night averaging a 4.9 rating for the adults 18-49 demo. Fox was a reasonably close second for the night averaging a 4.4 rating. The rest of the English broadcast competition fared about as well as the Michigan State Spartans.

Those NCAA Tournament numbers were down from last year when the fast affiliate rating was a 6.5, but looking at the half hourly data you can see the audience bail as the game quickly got lopsided.

Only competing with an hour of basketball certainly helped Fox, House had its best rating since late February, as did 24.

Dancing with the Stars had its lowest demo rating of the spring. Following it the series premiere of Surviving Suburbia averaged a 3.2 demo rating. Not bad, but that certainly includes some Dancing overrun. It will be interesting to see the final numbers. Castle's 2.4 demo rating equaled its lowest ever. That might not be enough to survive until next season.

The news for NBC wasn't any better. Chuck and Medium both matched their original episode series low demo ratings, and Heroes established a new all-time low.

Note that due to the live sporting event these fast affiliate overnight results for CBS are approximate and subject to revision. See below for more details.

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Previous Monday overnight reports are available for comparison.

Full details:


18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (000s)
8:00 FOX House 4.7 13 4.3 14 12,349
ABC Dancing with the Stars 3.8 11 2.8 9 17,508
CBS Big Bang Theory (repeat) 3.2 9 2.3 7 8,862
NBC Chuck 2.0 6 1.6 5 6,030
UNI Cuidado con el Angel 1.9 5 2.1 7 4,726
CW Gossip Girl (repeat) 0.5 1 0.6 2 1,212
8:30 FOX House 5.2 13 4.8 14 13,679
ABC Dancing with the Stars 4.5 11 3.3 9 19,892
CBS How I Met Your Mother (repeat) 3.3 9 2.5 7 8,450
NBC Chuck 2.1 5 1.6 5 5,994
UNI Cuidado con el Angel 2.1 5 2.3 7 5,131
CW Gossip Girl (repeat) 0.5 1 0.6 2 1,076
9:00 ABC Dancing with the Stars 5.2 12 3.9 11 21,374
CBS NCAA Basketball Pregame 4.7 11 3.7 10 13,680
FOX 24 3.9 9 3.0 8 11,308
NBC Heroes 2.6 6 2.5 7 5,975
UNI Manana Es Para Siempre 2.1 5 2.4 6 5,136
CW One Tree Hill (repeat) 0.4 1 0.6 2 1,030
9:30 CBS NCAA Basketball Final 6.5 15 5.2 14 18,910
FOX 24 3.6 9 2.7 7 10,762
ABC Surviving Suburbia 3.2 8 2.4 6 12,160
NBC Heroes 2.6 6 2.4 6 6,129
UNI Manana Es Para Siempre 2.2 5 2.5 7 5,218
CW One Tree Hill (repeat) 0.5 1 0.6 2 1,121
10:00 CBS NCAA Basketball Final 6.3 15 5.2 14 17,506
ABC Castle 2.5 6 1.7 5 9,594
NBC Medium 2.3 5 1.2 3 7,194
UNI Cristina 1.5 4 1.7 5 3,916
10:30 CBS NCAA Basketball Final 5.5 14 4.8 13 15,060
ABC Castle 2.3 6 1.7 5 8,886
NBC Medium 2.1 5 1.1 3 7,106
UNI Cristina 1.3 3 1.4 4 3,307

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Shows are sorted by adults 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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