NBC Wins Demos vs. ABC, Both Behind Univision in Adults 18-34
As badly as NBC has been doing of late, for week of March 30 – April 5 it managed to beat ABC in every key age demo group we track. Sure, ABC’s serial dramas were in reruns, where they do terribly, but to suffer such a big drop is problematic. It was a battle of losers though, both finished well behind Fox and CBS for the week.
In what has become a trend, Univision’s strength in the adults 18-34 demo was noticeable, it beat both ABC and NBC for the week.
Boosted by NCAA basketball on Saturday night, CBS managed an atypical win over Fox in the adults 25-54 demo.
Tiny Network Smackdown Update! CW had comfortable margins over MyNet across the board last week.
You can see past week’s broadcast network primetime weekly ratings results here.
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Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.