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NBC Wins Demos vs. ABC, Both Behind Univision in Adults 18-34

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April 7th, 2009

As badly as NBC has been doing of late, for week of March 30 - April 5 it managed to beat ABC in every key age demo group we track. Sure, ABC's serial dramas were in reruns, where they do terribly, but to suffer such a big drop is problematic. It was a battle of losers though, both finished well behind Fox and CBS for the week.

In what has become a trend, Univision's strength in the adults 18-34 demo was noticeable,  it beat both ABC and NBC for the week.

Boosted by NCAA Basketball on Saturday night, CBS managed an atypical win over Fox in the adults 25-54 demo.

Tiny Network Smackdown Update! CW had comfortable margins over MyNet across the board last week.

You can see past week's broadcast network primetime weekly ratings results here.

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(click chart for full sized image)

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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