Ah, the premium cable wars, where HBO used to thump Showtime regularly. Showtime has already bested HBO on a couple of Sundays this season, and did so again on Sunday, April 5, 2009.
HBO's In Treatment is another show in the ilk of Damages, where the media elite echo chamber has been slobbering all over it lately, but hardly anyone actually watches. I didn't see nearly as much coverage for Showtime's third season premiere of The Tudors, but it bested In Treatment even though HBO has around 12 million more subscribers than Showtime! On the plus side, In Treatment was way up from last season's average, but that comparison would be more meaningful compared to In Treatment's season premiere last year (which unfortunately, I have not yet tracked down).
The first two episodes of the new season of HBO’s “In Treatment” drew an average of 657,000 viewers in their premiere airings, up 137% from last season’s average of 277,000.
Meanwhile, the season-three premiere of Showtime’s “The Tudors” drew 726,000 viewers at 9 p.m., marking one of the few times a Showtime original has beaten an HBO original.