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Terminator, Dollhouse Get Big 18-49 Demo DVR Boosts

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April 7th, 2009

4/8 Update: I had incorrectly calculated the % of all viewing by DVR in the second and third tables. They have been corrected.

I'm going to add another table to my regular DVR viewing post starting this week, Largest 18-49 Demo Increase from DVR viewing. I'll be using 18-49 demo ratings as the basis for the calculations, not average viewership. We've used average viewership in the past primarily because they were the only Live+7 DVR numbers that were available to us. Now we also have 18-49 Live+7 ratings information, and ultimately they are more an indicator of a show's future prospects than average viewership. For those of you who are change resistant, I'll still include the same average viewership DVR tables as before. It will be interesting to compare the differences between the first chart and the third.

Among shows in danger of being canceled, both Terminator: Sarah Connor Chronicles and Dollhouse received big % boosts in their 18-49 demo ratings during the week of March 16-22. While I don't think it will save either show, it's yet another bag of grist for the mill. Interestingly, the percentage of people who watched Terminator on the airdate was strikingly low, perhaps because of the NCAA tournament first round games that week.

Enjoy all 3 tables this week. Note that I have also changed the order of the three measured viewing columns from past posts (to ease the production process). Live viewing is first and Live+7 viewing is third. That's the opposite of the way it used to be.

To see past weeks DVR viewing lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation.

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows:


Rank Programs Net  18-49 Live (rating)  18-49 Live+SD (rating)  18-49 Live+7 (rating)  Increase From DVR Viewing  % of All Viewing By DVR % of DVR Viewing On Airdate
1 OFFICE NBC 2.97 4.00 5.17 74.1% 42.6% 46.8%
2 Gossip Girl CW 0.83 1.16 1.42 71.1% 41.5% 55.9%
3 TERMINATOR: SARAH CONNOR CHRONICLES FOX 1.08 1.27 1.78 64.8% 39.3% 27.1%
4 DOLLHOUSE FOX 1.25 1.52 2.03 62.4% 38.4% 34.6%
5 LOST ABC 3.38 4.33 5.37 58.9% 37.1% 47.7%
6 Smallville CW 1.18 1.51 1.85 56.8% 36.2% 49.3%
7 GREY'S ANATOMY ABC 4.21 5.06 6.48 53.9% 35.0% 37.4%
8 30 ROCK NBC 2.64 3.23 4.04 53.0% 34.7% 42.1%
9 LIFE NBC 1.21 1.48 1.84 52.1% 34.2% 42.9%
10 FRIDAY NIGHT LIGHTS NBC 0.98 1.18 1.48 51.0% 33.8% 40.0%
11 24 FOX 2.96 3.71 4.44 50.0% 33.3% 50.7%
12 HOUSE FOX 4.00 4.89 5.98 49.5% 33.1% 44.9%
13 BONES FOX 2.54 3.03 3.58 40.9% 29.1% 47.1%
14 AMERICA'S Top Model CW 1.45 1.73 2.03 40.0% 28.6% 48.3%
15 KINGS NBC 1.03 1.24 1.44 39.8% 28.5% 51.2%
16 One Tree Hill-MON CW 1.02 1.23 1.42 39.2% 28.2% 52.5%
17 HELL'S KITCHEN FOX 2.81 3.35 3.91 39.1% 28.1% 49.1%
18 Big Bang Theory CBS 3.00 3.72 4.16 38.7% 27.9% 62.1%
19 Private Practice ABC 3.15 3.53 4.33 37.5% 27.3% 32.2%
20 SCRUBS-WED 8PM ABC 1.87 2.18 2.57 37.4% 27.2% 44.3%

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The 18-49 Demo Increase From DVR Viewing ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the % of increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
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Largest DVR Audiences for Broadcast TV Shows:


Rank Programs Net  Persons Live (000s)  Persons Live+SD (000s)  Persons Live+7 (000s)  Same Day DVR Viewers (000s)  Total DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 American Idol-TUE FOX  18,654  21,940  23,534  3,286  4,880 20.7% 67.3%
2 GREY'S ANATOMY ABC  12,908  14,673  17,249  1,765  4,341 25.2% 40.7%
3 HOUSE FOX  11,296  13,188  15,411  1,892  4,115 26.7% 46.0%
4 American Idol-WED FOX  21,209  23,745  25,093  2,536  3,884 15.5% 65.3%
5 LOST ABC  7,763  9,444  11,433  1,681  3,670 32.1% 45.8%
6 OFFICE NBC  6,472  8,114  9,911  1,642  3,439 34.7% 47.7%
7 24 FOX  9,692  11,376  13,091  1,684  3,399 26.0% 49.5%
8 Desperate Housewives ABC  13,093  14,756  16,320  1,663  3,227 19.8% 51.5%
9 Mentalist, THE CBS  14,297  15,499  17,476  1,202  3,179 18.2% 37.8%
10 NCIS CBS  14,588  15,851  17,376  1,263  2,788 16.0% 45.3%
11 Criminal Minds CBS  12,769  13,751  15,268  982  2,499 16.4% 39.3%
12 BONES FOX  9,389  10,529  11,775  1,140  2,386 20.3% 47.8%
13 30 ROCK NBC  6,212  7,181  8,547  969  2,335 27.3% 41.5%
14 Private Practice ABC  9,063  9,816  11,385  753  2,322 20.4% 32.4%
15 Two and a Half Men CBS  13,123  14,128  15,356  1,005  2,233 14.5% 45.0%
16 Big Bang Theory CBS  8,356  9,691  10,478  1,335  2,122 20.3% 62.9%
17 Dancing with the Stars ABC  19,888  21,251  21,928  1,363  2,040 9.3% 66.8%
18 HELL'S KITCHEN FOX  6,629  7,571  8,620  942  1,991 23.1% 47.3%
19 Law And Order:SVU NBC  10,324  10,765  12,303  441  1,979 16.1% 22.3%
20 How I Met Your Mother CBS  8,129  9,293  10,051  1,164  1,922 19.1% 60.6%

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The Largest DVR Audiences ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest number average viewers by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
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Greatest % Of DVR Viewing for Broadcast TV Shows:


Rank Programs Net  Persons Live (000s)  Persons Live+SD (000s)  Persons Live+7 (000s)  Same Day DVR Viewers (000s)  Total DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 GOSSIP GIR CW  1,820  2,334  2,788  514  968 34.7% 53.1%
2 OFFICE NBC  6,472  8,114  9,911  1,642  3,439 34.7% 47.7%
3 LOST ABC  7,763  9,444  11,433  1,681  3,670 32.1% 45.8%
4 TERMINATOR: SARAH CNR CHRONICLES FOX  3,290  3,733  4,687  443  1,397 29.8% 31.7%
5 Smallville CW  2,881  3,496  4,093  615  1,212 29.6% 50.7%
6 DOLLHOUSE FOX  3,591  4,142  5,066  551  1,475 29.1% 37.4%
7 LIFE NBC  3,801  4,304  5,360  503  1,559 29.1% 32.3%
8 30 ROCK NBC  6,212  7,181  8,547  969  2,335 27.3% 41.5%
9 HOUSE FOX  11,296  13,188  15,411  1,892  4,115 26.7% 46.0%
10 24 FOX  9,692  11,376  13,091  1,684  3,399 26.0% 49.5%
11 REAPER CW  1,741  1,965  2,348  224  607 25.9% 36.9%
12 One Tree Hill CW  2,070  2,421  2,788  351  718 25.8% 48.9%
13 GREY'S ANATOMY ABC  12,908  14,673  17,249  1,765  4,341 25.2% 40.7%
14 AMERICA'S Top Model CW  3,267  3,791  4,333  524  1,066 24.6% 49.2%
15 FRIDAY NIGHT LIGHTS NBC  3,365  3,830  4,462  465  1,097 24.6% 42.4%
16 HELL'S KITCHEN FOX  6,629  7,571  8,620  942  1,991 23.1% 47.3%
17 LIFE ON MARS ABC  4,656  4,995  5,992  339  1,336 22.3% 25.4%
18 Supernatural CW  3,108  3,388  3,940  280  832 21.1% 33.7%
19 American Idol-TUE FOX  18,654  21,940  23,534  3,286  4,880 20.7% 67.3%
20 Private Practice ABC  9,063  9,816  11,385  753  2,322 20.4% 32.4%

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The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had thelargest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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