Three of the nation’s five big broadcast networks showed year-over-year declines in 2008 ad revenue, according to TNS Media Intelligence, a sign that one of the media industry’s most stable venues continues to struggle in an extremely challenging and changing economic and media landscape.
In 2008, only News Corp.’s Fox and General Electric’s NBC mustered gains in ad sales, and one analyst suggested the two networks may have benefited from broadcasting either the Olympics (NBC) or the Super Bowl (Fox) in that year. “In general, it was a disastrous year for most advertising-based media,” said Marci Ryvicker, a media-industry analyst for Wachovia Capital Markets.
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