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Top CW Primetime Shows, March 30 - April 5, 2009

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April 7th, 2009

Rank Shows R=Repeat S=Special P=Premiere Net # Viewers (LIVE+SD) (000) HH RATING (LIVE+SD) HH SHARE (LIVE+SD)
1 AMERICA'S Top Model - 6 CW 3,968 2.9 5
2 Smallville CW 3,846 2.4 4
3 Supernatural CW 3,266 2.0 3
4 GOSSIP GIRL-MON CW 2,450 1.6 2
5 REAPER CW 2,370 1.5 2
6 ONE TREE HILL-MON CW 2,358 1.7 2
7 90210 CW 2,035 1.4 2
8 GAME, THE CW 1,829 1.1 2
9 EVERYBODY HATES CHRIS CW 1,741 1.1 2
10 AMERICA'S TOP MODEL6-ENC R CW 1,407 1.0 2
11 CW SUNDAY MOVIE, THE CW 1,100 0.7 1
12 90210-ENC R CW 1,090 0.9 1
13 JERICHO R CW 649 0.5 1

here's some additional info on the week via CW press release:

THE CW SCORES ITS BEST WEEKLY PERFORMANCE SINCE NOV. 08

April 7, 2009 (Burbank, CA) - With a schedule virtually filled with all original programming, The CW posted its best weekly performance (for the week of March 30, 2009) among women 18-34 (1.4/4), adults 18-34 (1.1/3) and viewers (2.1mil) in nearly 5 months (since the week of Nov. 17, 2008).

The CW's week was led by strong outings from Gossip Girl, which delivered its best ratings in nearly 2 months, AMERICA'S Next Top Model, which won its time period with women, and Supernatural, which posted some of its best adult and men 18-34 ratings since premiering on The CW.

Compared to a year ago (week of March 31, 2008), The CW was up double-digits this week in key demos including +40% among women 18-34 (1.4/4), +38% in adults 18-34 (1.1/3), +25% in adults 18-49 (1.0/3) and +33% in women 18-49 (1.2/3).

Key Highlights for the week:

MONDAY

Gossip Girl climbed to its best adults 18-34 (1.8/5), adults 18-49 (1.3/3) and largest audience (2.5mil) in more than 2 months (since 1/12/09).  Gossip Girl was up over the prior week by 27% in women 18-34 (2.8/7), 29% in adults 18-34 (1.8/5), 18% in adults 18-49 (1.3/3), 19% in women 18-49 (1.9/5) and 10% in viewers (2.5mil).

TUESDAY

After being off for 7 weeks and facing an extended "American Idol," 90210 moved to 9p.m. Tuesdays, scoring The CW's best ratings in the time period since 9/16/08 with women 18-34 (2.1/5), best since 10/7/08 with adults 18-49 (1.1/3) and best since 11/4/08 with adults 18-34 (1.4/4).

WEDNESDAY

Top Model won the 8:00-9:00p.m. time period among its target young women demos, including women 18-34 (3.1/10) and females 12-34 (3.0/10).  Top Model ranked second in the hour with adults 18-34 (1.9/6-tie Fox), finishing ahead of ABC and NBC.

Top Model built week-to-week in all key categories, including 29% in women 18-34, 19% in adults 18-34, 29% in adults 18-49 (1.8/5), 33% in women 18-49 (2.8/8) and 38% in viewers (4.0mil).

THURSDAY

The CW's Supernatural delivered its best adults 18-34 (1.7/5) in nearly two and a half years (since Oct. 2006) and matched its best men 18-34 (1.9/6) EVER on The CW, despite facing NBC's "E.R." finale.

The CW scored its best Thursday night with men 18-34 (2.0/7) in more than 2 years (since 1/18/07), and matched its best Thursday night of the season among adults 18-34 (1.7/5).  The CW also turned in its best Thursday performance among women 18-34 (1.5/4), adults 18-49 (1.6/4) and men 18-49 (1.8/5) since 1/29/09.

Smallville climbed to its best adults 18-34 (1.7/6) since 1/15/09 and its best adults 18-49 (1.7/5) since 1/29/09.

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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