Specials, Sports and Series Lead CBS to Its Fifth Consecutive Win in Viewers

Categories: Network TV Press Releases

Written By

April 8th, 2009

via CBS press release:

 

SPECIALS, SPORTS AND SERIES LEAD CBS TO ITS FIFTH CONSECUTIVE WIN IN VIEWERS AND 22ND IN 28 WEEKS THIS SEASON

Network is Also First in Adults 25-54

  

The "44th Annual Academy of Country Music Awards" Dominates Sunday with its Largest Audience in 10 Years and Highest Adult 18-49 Rating Since 2005

  

April Fools Special "I Get That a Lot" Delivers Highest Ratings in the Time Period Since December

  

NCAA Men's Basketball Championship Final Four Wins Saturday in Viewers and all Key Adult and Men Demos

  

"NCIS" and "The Mentalist" are the Top Scripted Programs for the Third Consecutive Week

  

CBS Continues as the Only Network Posting Year-to-Year Gains in All Key Measures

  

            CBS streaked to its fifth consecutive weekly win in viewers and 22nd of 28 this season led by two high rated specials (The 44TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS and I GET THAT A LOT), sports (NCAA MEN'S BASKETBALL CHAMPIONSHIP FINAL FOUR) and regular series (NCIS, THE Mentalist), according to Nielsen live plus same day ratings for the week ending April 5, week 28 of the 2008-2009 television season.

 

            The 44TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS delivered its largest audience in 10 years and highest adult 18-49 rating since 2005.  The April Fool's Day special I GET THAT A LOT earned CBS's Wednesday 8:00 PM time period's highest ratings in all measures since December while NCIS and THE Mentalist were the top two scripted programs for the third consecutive week.

 

            CBS also placed first for the week in adults 25-54 and continues as the only network to post year-to-year gains in viewers (+13%), adults 18-49 (+7%) and adults 25-54 (+8%).

 

            For the week in viewers:  CBS (12.45m), FOX (9.66m), ABC (7.17m) and NBC (6.88m).  Season-to-date, CBS is first in viewers (11.86m), ahead of FOX (9.68m), ABC (8.95m) and NBC (8.09m). 

 

            For the week in key demographics, CBS was first in adults 25-54 (4.2/11) and second in adults 18-49 (3.4/10, -0.2 behind FOX). This was CBS's first weekly win in adults 25-54 since Week #17 (Jan. 12-Jan. 18).  Season-to-date, CBS and FOX are tied for first in adults 25-54 (4.1/10, each) with FOX first and CBS second in adults 18-49 (3.6/10 for FOX, 3.2/08 for CBS). 

 

            For the week in households:  CBS (7.6/13), FOX (5.7/09), ABC (4.6/08) and NBC (4.5/07). Season-to-date, CBS is first (7.4/12), ahead of both ABC and FOX (5.7/09, each) and NBC (4.9/08). 

 

CBS's Weekly Highlights:  

 

? The Big Bang Theory (6.0/09, 9.74m) was up compared to the last first run episode (March 16) by +5% in households (from 5.7/09), +3% in adults 18-49 (3.8/11 from 3.7/09), +7% in adults 18-34 (2.9/09 from 2.7/09), even in adults 25-54 (4.4/11) and added +50,000 viewers (from 9.69m, +1%). 

  

? Two and a Half Men was second in households (8.5/13), viewers (14.56m), adults 25-54 (6.1/14) and adults 18-49 (5.2/13, -0.2 behind ABC).  Compared to the last first run episode (March 16, 2009), Two and a Half Men was up +3% in adults 25-54 (from 5.9/13), +8% in adults 18-49 (from 4.8/12) and added +440,000 viewers (from 14.12m, +3%) 

  

? Rules of Engagement (6.6/10, 11.03m) was second in households (6.6/10), adults 25-54 (5.0/11) and adults 18-49 (4.1/10).  Compared to last week, Rules of Engagement was up +12% in households (from 5.9/09), +22% in adults 25-54 (from 4.1/09), +21% in adults 18-49 (from 3.4/08) and added +1.66m viewers (from 9.37m, +18%). 

  

? NCIS was second in households (10.7/17), viewers (17.23m), adults 25-54 (4.9/12) and adults 18-49 (3.5/09). 

 

? THE Mentalist was first in households (10.5/16), viewers (16.96m), second in adults 25-54 (5.4/12).  THE Mentalist topped "Dancing with the Stars Results Show" by +22% in households (vs. 8.6/13), +38% in adults 25-54 (vs. 3.9/09), +23% in adults 18-49 (3.8/09 vs. 3.1/08) and by +3.45m viewers (vs. 13.51m, +25%). 

  

  I GET THAT A LOT (S) won its 8:00 PM time slot in households (6.3/10), viewers (10.35m), adults 25-54 (4.2/11), adults 18-49 (3.4/10) and adults 18-34 (2.3/08).  This is CBS's best delivery in this time slot in viewers, adults 25-54, adults 18-49 and adults 18-34 since December 3, 2008, ("Rudolph the Red-Nosed Reindeer"). 

  

-- CBS was second Thursday in households (7.5/12), viewers (12.11m), adults 25-54 (4.3/10) and adults 18-49 (3.3/09), all behind NBC's "ER" finale programming. 

  

? SURVIVOR: TOCANTINS was first in viewers (11.27m), adults 25-54 (4.5/12), adults 18-49 (3.6/11) and second in households (6.5/11). 

  

? CSI: CRIME SCENE INVESTIGATION was second in households (9.1/14), viewers (14.63m), adults 25-54 (5.0/11) and adults 18-49 (3.8/10), all behind the "ER" series finale. 

  

? FLASHPOINT was first in households (5.3/09), viewers (8.77m), adults 25-54 (2.5/07) and adults 18-49 (1.8/06).  FLASHPOINT finished first in its time period in households, viewers and adults 25-54 for 11th consecutive broadcast and first in adults 18-49 for the 8th time in 11 weeks. 

 

            -- Saturday, CBS coverage of the NCAA MEN'S BASKETBALL CHAMPIONSHIP FINAL FOUR won the night in households (8.8/16), viewers (14.80m), adults 25-54 (5.6/17), adults 18-49 (5.0/17), adults 18-34 (4.2/17), men 25-54 (7.2/21), men 18-49 (6.4/22) and men 18-34 (5.2/21).   CBS won every half-hour in households, viewers, key men and adult demos. 

 

-- Sunday, CBS was first in households (8.6/14), viewers (14.17m), adults 25-54 (4.4/11) and adults 18-49 (3.3/09).   CBS won six consecutive Sundays in viewers, three in a row in both adults 25-54 and adults 18-49. 

 

? 60 Minutes was first in households (7.9/14), viewers (12.27m), adults 25-54 (2.7/08) and second in adults 18-49 (1.8/06). 

 

? THE 44th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS (S) was first in households (8.8/14), viewers (14.78m), adults 25-54 (4.9/12) and adults 18-49 (3.8/10) - winning every half-hour in these measures.  Compared to the event last year (May 18, 2008), CBS was up +21% in households (from 7.3/12), +32% in adults 25-54 (from 3.7/09), +31% in adults 18-49 (from 2.9/08), +24% in adults 18-34 (2.6/08 from 2.1/06) and added +3.04m viewers (from 11.74m, +26%).  This is THE ACADEMY OFCOUNTRY MUSIC's best delivery in households since May 9, 2001, in viewers since May 5, 1999, in adults 25-54 since May 22, 2002 and in both adults 18-49 and adults 18-34 since May 17, 2005. 

 

CBS top programs of the week:  #4 NCIS (an average of 17.23m), #5 THE MENTALIST (16.96m), #7 THE 44th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS (S) (14.78m), #8 CSI: CRIME SCENE INVESTIGATION (14.63m), #9 Two and a Half Men (14.56m), #10 CBS NCAA Basketball CHAMPIONSHIP SATURDAY - 2 "Villanova vs. UNC" (S) (14.45m), #12 CSI; MIAMI (13.46m), #13 CBS NCAA Basketball CHAMPIONSHIP BRIDGE SHOW (S) (12.95m), #14 WITHOUT A TRACE (12.53m), #16 60 Minutes (12.27m), #17 SURVIVOR: TOCANTINS (11.27m), #19 Rules of Engagement (11.03m), #21 ELEVENTH HOUR (10.37m), #22 I GET THAT A LOT (S) (10.35m), #23 CSI: NY (R) (10.06m), #24 Criminal Minds (R) (10.03m), #25 The Big Bang Theory (9.74m) and #29 How I Met Your Mother (9.20m).

 

Prime averages are based on the following hours of rated broadcasts in Week #28:

 

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours

 

 

 

 

 

 

 

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #28 of 2008-09 Season (ending: 04/05/09)                                                                                           

                                                                                               

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.6       13                    7.2       12                    +6%

NBC                4.5       7                      4.2       7                      +7%

ABC                4.6       8                      4.9       8                      -6%

FOX                5.7       9                      5.9       10                    -3%

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 12,447                         11,543                         +8%

NBC                6,880                           6,295                           +9%

ABC                7,172                           7,617                           -6%

FOX                9,662                           9,632                           n.c.

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.2       11                    4.3       11                    -2%

NBC                2.9       7                      2.4       6                      +21%

ABC                2.5       6                      2.7       7                      -7%

FOX                4.1       10                    4.0       10                    +2%

                                                                                                                                               

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.4       10                    3.4       10                    n.c.

NBC                2.4       7                      2.0       6                      +20%

ABC                2.1       6                      2.2       6                      -5%

FOX                3.6       10                    3.5       10                    +3%

                                                                                                                                   

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.4       8                      2.4       7                      n.c.

NBC                1.7       6                      1.4       4                      +21%

ABC                1.6       5                      1.7       5                      -6%

FOX                3.1       10                    3.1       10                    n.c.

 

 

 

 

 

                                                                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                                                                                                                    

SEASON-TO-DATE RATINGS REPORT (09/22/08-04/05/09)                                                                                           

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.4       12                    6.7       11                    +10%

NBC                4.9       8                      5.4       9                      -9%

ABC                5.7       9                      5.9       10                    -3%

FOX                5.7       9                      6.7       11                    -15%

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,856                         10,533                         +13%

NBC                8,091                           8,429                           -4%

ABC                8,951                           9,224                           -3%

FOX                9,683                           11,423                         -15%

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.1       10                    3.8       9                      +8%

NBC                3.3       8                      3.4       8                      -3%

ABC                3.4       8                      3.6       9                      -6%

FOX                4.1       10                    4.7       11                    -13%

                                                                                                                       

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.2       8                      3.0       8                      +7%

NBC                2.9       8                      3.0       8                      -3%

ABC                2.9       8                      3.0       8                      -3%

FOX                3.6       10                    4.3       11                    -16%

                                                                                                                                   

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       6                      2.1       6                      n.c.

NBC                2.5       7                      2.4       7                      +4%

ABC                2.4       7                      2.4       7                      n.c.

FOX                3.2       9                      3.9       12                    -18%

                                               

National Nielsen Rank for Demographic: PER2+    for    3/30/2009  -  4/5/2009                                  

 

                                                                                                            Persons 2+ (000)

1.         American Idol-Tuesday                                                            FOX    24410

2.         American Idol-Wednesday                                                       FOX    24342

3.         Dancing with the Stars                                                            ABC    20484

4.         NCIS                                                                                       CBS     17230

5.         THE MENTALIST                                                                  CBS     16957

6.         E.R.                                                                                         NBC    16378

7.         44TH ANNUAL

ACADEMY OF COUNTRY MUSIC AWARDS       (S)       CBS     14777

8.         CSI                                                                                          CBS     14625

9.         Two and a Half Men                                                     CBS     14556

10.       CBS NCAA Basketball

CHAMPIONSHIP SATURDAY-2

Villanova vs North Carolina                                          (S)       CBS     14454

11.       Dancing with the Stars Results                                      ABC    13513

12.       CSI: MIAMI                                                                            CBS     13458

13.       CBS NCAA Basketball-BRIDGE                       (S)       CBS     12949

14.       WITHOUT A TRACE                                                 CBS     12527

15.       House                                                                                      FOX    12511

16.       60 Minutes                                                                          CBS     12267

17.       SURVIVOR: TOCANTINS                                                    CBS     11267

18.       24                                                                                            FOX    11265

19.       Rules of Engagement                                                  CBS     11025

20.       E.R. Retrospective                                                        (S)       NBC    10632

                                               

National Nielsen Rank for Demographic: A2554    for    3/30/2009  -  4/5/2009

 

                                                                                                            Adults 25-54 Rating

1.         American Idol-Tuesday                                                            FOX    10.6

2.         American Idol-Wednesday                                                       FOX    10.4

3.         E.R.                                                                                         NBC    7.5

4.         Dancing with the Stars                                                            ABC    6.2

5.         Two and a Half Men                                                     CBS     6.1

6.         CBS NCAA BASKETBALL

CHAMPIONSHIP SATURDAY-2

Villanova vs North Carolina                                          (S)       CBS     5.5

7.         THE MENTALIST                                                                  CBS     5.4

7.         House                                                                                      FOX    5.4

9.         CSI: MIAMI                                                                            CBS     5.0

9.         RULES OF ENGAGEMENT                                                  CBS     5.0

9.         CSI                                                                                          CBS     5.0

12.       44TH ANNUAL

ACADEMY OF COUNTRY MUSIC AWARDS       (S)       CBS     4.9

12.       NCIS                                                                                       CBS     4.9

14.       CBS NCAA BASKETBALL-BRIDGE                       (S)       CBS     4.8

15.       Lost                                                                                         ABC    4.6

16.       SURVIVOR: TOCANTINS                                                    CBS     4.5

16.       24                                                                                            FOX    4.5

18.       The Big Bang Theory                                                     CBS     4.4

18.       E.R. Retrospective                                                        (S)       NBC    4.4

20.       How I Met Your Mother                                              CBS     4.3

                       

 

CBS Television...7

 

                       

National Nielsen Rank for Demographic: A1849    for    3/30/2009  -  4/5/2009                                              

 

                                                                                                            Adults 18-49 Rating

1.         American Idol-Tuesday                                                            FOX    8.9

2.         American Idol-Wednesday                                                       FOX    8.4

3.         E.R.                                                                                         NBC    6.0

4.         TWO AND A HALF MEN                                                     CBS     5.2

5.         CBS NCAA BASKETBALL

CHAMPIONSHIP SATURDAY-2

Villanova vs North Carolina                                          (S)       CBS     5.1

6.         Dancing with the Stars                                                            ABC    4.9

7.         House                                                                                      FOX    4.8

8.         CBS NCAA BASKETBALL-BRIDGE                       (S)       CBS     4.4

9.         Lost                                                                                         ABC    4.3

10.       RULES OF ENGAGEMENT                                                  CBS     4.1

11.       How I Met Your Mother                                              CBS     3.9

11.       CSI: MIAMI                                                                            CBS     3.9

13.       44TH ANNUAL

ACADEMY OF COUNTRY MUSIC AWARDS       (S)       CBS     3.8

13.       THE MENTALIST                                                                  CBS     3.8

13.       The Big Bang Theory                                                     CBS     3.8

13.       CSI                                                                                          CBS     3.8

17.       Osbournes: Reloaded Preview-3/31                              (S)       FOX    3.7

17.       24                                                                                            FOX    3.7

19.       SURVIVOR: TOCANTINS                                                    CBS     3.6

20.       Biggest Loser 7                                                                        NBC    3.5

20.       E.R. Retrospective                                                        (S)       NBC    3.5

20.       NCIS                                                                                       CBS     3.5

 
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