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Tuesday Ratings: Fringe Returns Even, Cupid Misses Badly

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April 8th, 2009

Scoreboard FOX CBS NBC ABC Uni CW
Rating/Share: Adults 18-49 6.3/16 3.3/9 3.2/8 2.1/5 1.8/5 1.0/3
Rating/Share: Adults 18-34 5.0/14 2.1/6 2.6/7 1.7/5 1.9/5 1.1/3
Total Viewers (million) 16.975 15.504 8.376 8.377 4.482 2.209

As expected, American Idol driven Fox dominated the night, its 6.3 rating for adults 18-49 nearly doubling that of the nearest competition. The return of Fringe seemed to be about at the level of its last new episode in early February. CBS nipped NBC for second overall in the 18-49 demo for the night with a 3.3 rating. ABC's Tuesday woes continued, as the second episode of Cupid fell to a cancel worthy 1.8 demo rating.

American Idol's first hour was down 0.6 demo ratings points from last week. NCIS gained two ticks in the 18-49 demo. Reaper, now with a "Help Wanted, Producer" sign out, dropped a tick in the 18-49 demo and two in the 18-34 demo.

It's hard to directly compare last night's Fringe with its last outing on February 10, but looking just at the second half hour of each night (which was all Fringe), it was just about even. Dancing with the Stars picked up a bit from last week in the 18-49 demo, but Biggest Loser and Mentalist were down. CW's 90210 was about even.

Cupid's second outing was dismal, pulling just a 1.8 18-49 demo rating.  We've had some Retentionista boosting of the show recently in our comments. In my best Edward G. Robinson (Ten Commandments) voice, "Where's your retention now?". The show's doomed. Law & Order: SVU and Without A Trace were both down from last week.

You can see past Tuesday overnight TV ratings reports here.

Full details:


      18-49 Rating 18-49 Share 18-34 Rating 18-34 Share  Viewers Live+SD (000)
8:00 FOX American Idol 7.9 21 6.3 19  21.987
  CBS NCIS 3.6 10 2.1 6  17.554
  NBC Biggest Loser: Couples 2.6 7 2.1 6  7.004
  UNI Cuidado con el Angel 1.8 5 1.9 6  4.669
  ABC Easter Beagle, Charlie Brown 1.3 3 1.0 3  4.565
  CW Reaper 0.9 2 0.8 3  2.284
               
9:00 FOX American Idol (:09) / Fringe (:21) 5.5 14 4.3 12  14.343
  NBC Biggest Loser: Couples 3.7 9 2.9 8  9.040
  CBS The Mentalist 3.6 9 2.3 6  16.754
  ABC Dancing with the Stars: Results 3.3 8 2.5 7  14.343
  UNI Mañana Es Para Siempre 2.1 5 2.3 6  5.191
  CW 90210 1.1 3 1.4 4  2.135
               
9:30 FOX Fringe 3.8 9 2.9 8  9.582
               
10:00 NBC Law & Order: SVU 3.2 9 2.7 8  9.084
  CBS Without A Trace 2.7 7 1.7 5  12.204
  ABC Cupid 1.8 5 1.5 4  6.224
  UNI Aqui y Ahora 1.4 4 1.6 5  3.588

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Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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