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Tuesday Ratings: Fringe Returns Even, Cupid Misses Badly

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April 8th, 2009

Scoreboard FOX CBS NBC ABC Uni CW
Rating/Share: Adults 18-49 6.3/16 3.3/9 3.2/8 2.1/5 1.8/5 1.0/3
Rating/Share: Adults 18-34 5.0/14 2.1/6 2.6/7 1.7/5 1.9/5 1.1/3
Total Viewers (million) 16.975 15.504 8.376 8.377 4.482 2.209

As expected, American Idol driven Fox dominated the night, its 6.3 rating for adults 18-49 nearly doubling that of the nearest competition. The return of Fringe seemed to be about at the level of its last new episode in early February. CBS nipped NBC for second overall in the 18-49 demo for the night with a 3.3 rating. ABC's Tuesday woes continued, as the second episode of Cupid fell to a cancel worthy 1.8 demo rating.

American Idol's first hour was down 0.6 demo ratings points from last week. NCIS gained two ticks in the 18-49 demo. Reaper, now with a "Help Wanted, Producer" sign out, dropped a tick in the 18-49 demo and two in the 18-34 demo.

It's hard to directly compare last night's Fringe with its last outing on February 10, but looking just at the second half hour of each night (which was all Fringe), it was just about even. Dancing with the Stars picked up a bit from last week in the 18-49 demo, but Biggest Loser and Mentalist were down. CW's 90210 was about even.

Cupid's second outing was dismal, pulling just a 1.8 18-49 demo rating.  We've had some retentionista boosting of the show recently in our comments. In my best Edward G. Robinson (Ten Commandments) voice, "Where's your retention now?". The show's doomed. Law & Order: SVU and Without A Trace were both down from last week.

You can see past Tuesday overnight TV ratings reports here.

Full details:


      18-49 Rating 18-49 Share 18-34 Rating 18-34 Share  Viewers Live+SD (000)
8:00 FOX American Idol 7.9 21 6.3 19  21.987
  CBS NCIS 3.6 10 2.1 6  17.554
  NBC Biggest Loser: Couples 2.6 7 2.1 6  7.004
  UNI Cuidado con el Angel 1.8 5 1.9 6  4.669
  ABC Easter Beagle, Charlie Brown 1.3 3 1.0 3  4.565
  CW Reaper 0.9 2 0.8 3  2.284
               
9:00 FOX American Idol (:09) / Fringe (:21) 5.5 14 4.3 12  14.343
  NBC Biggest Loser: Couples 3.7 9 2.9 8  9.040
  CBS The Mentalist 3.6 9 2.3 6  16.754
  ABC Dancing with the Stars: Results 3.3 8 2.5 7  14.343
  UNI Mañana Es Para Siempre 2.1 5 2.3 6  5.191
  CW 90210 1.1 3 1.4 4  2.135
               
9:30 FOX Fringe 3.8 9 2.9 8  9.582
               
10:00 NBC Law & Order: SVU 3.2 9 2.7 8  9.084
  CBS Without A Trace 2.7 7 1.7 5  12.204
  ABC Cupid 1.8 5 1.5 4  6.224
  UNI Aqui y Ahora 1.4 4 1.6 5  3.588

-

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(260) Comments - Add Yours!

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  1. DWTS goes up. Cupid goes down. What do the retentionistas say now?

    Or I could read the last paragraph of prose before commenting. :)

  2. Tony

    Awesome episode of Fringe last night. I’m surprised its numbers were stable after that ridiculously long hiatus.

  3. Andrea

    Marc Berman reports that there was an 8-minute overrun of AI at 9pm.

  4. I think the retentionistas say what we’ve always have been saying: Cancel Cupid.

  5. Alex S.

    American Idol’s overrun last night was horrible!

    And I hope The CW cancels 90210 fast! What The CW is doing with such a great iconic TV franchise like 90210 is so horrible to see!

  6. Jack

    WOW fringe stinks considering it had 21 million lead in. Good thing 2 as it is a awful show.

  7. Andrea, he’s (Berman) off by a minute, or an hour. There was an 8 minute overrun of Fringe into 10pm, but nine minutes of Idol into 9pm. Idol= 8p-9:09, Fringe=9:09-10:08

  8. Andrea, and so do I, read the table. ;)

  9. Samuel

    Wow, seems like Fringe didn’t loose any viewers at all… I think it’s the highest rated episode since the beginning of the series. I don’t remember seeing demos that high. Fox is probably really proud. I hope they won’t continue to play with the show like this anymore…

    Reaper is still beating 90210 in viewers. That,s a shame it won’t come back for a 3rd season.

  10. Matt, tell that to the comments saying Cupid is in a better position than Castle.

  11. Matt, not all the retentionistas!

  12. Tio

    So why did ABC get rid of “Boston Legal”?

  13. Tom

    Andrea: The 9:30 block (which was all Fringe) was 3.8 just like their last airing; Gorman’s analysis is accurate.

  14. Jon

    Fringe did well considering it’s been on hiatus for ages, I expect it will do 9-10m next week unless Idol overruns again but I think this show is dead cert for a renewal.

    The Mentalist was slighly down but NCIS seems to pulls in great ratings against Idol with only 4m between them although the demo is a different story. Cupid is dead and Charlie Brown performed awfully.

  15. djm

    wow.. BL got a 1.1 bump in the demos between hrs 1 and two..

  16. djm, a big second hour jump in BL numbers is fairly typical for the show.

  17. matt

    dear robert, bill, or etc

    Im just wondering how “rescue me” did last night. I understand if you dont have the numbers because it wasnt on basic cable. Im just wondering because it was the season premier, off for over a year, and heavily promoted. I know its not in danger of cancelation but Im still curious how it did after such a long layoff. Thank you for your time and consideration and I apologize in advance for requesting numbers for a show not on basic cable.

    matt

  18. matt, we don’t get overnight cable numbers unless a press release touts them. Check back next Tuesday when we get cable numbers for the week.

  19. Lisa

    I think they shouldn’t even have tried again with Cupid. The original was a dud years ago and the new version is boring and predictable, too. The pilot was almost the same script as the original failure! Even if ABC liked the idea, they should have hired people to try an approach that differed from the original dismal failure. I like some of the cast in the new Cupid but not the show itself.

  20. Matt, Rescue Me was on basic cable. But those ratings are not available on a daily basis. If it did well, there will be a press release about it.

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