ABC Daytime report for the week of March 30 – April 3

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via ABC press release:

ABC Wins the Week Across Key Women 18-34 and 18-49

ABC Is Home to 4 of the Top 5 Programs in Women 18-34 and 18-49

“The View” is Daytime’s No. 1 Program in Women 18-34

The View Ranks 3rd in Total Viewers for the 11th week in a row

ABC Daytime

  • ABC won the week among Women 18-34 (No. 1T – 1.1 rating/360,000) and Women 18-49 (No. 1T – 1.3 rating/888,000).
  • In Women 18-34, ABC delivered 4 of Daytime’s Top 5 programs: “The View” (No. 1 – 1.2 rating/391,000), “General Hospital” (No. 2T – 1.1 rating/363,000), “All My Children” (No. 5T – 1.0 rating/350,000) and “One Life to Live” (No. 5T – 1.0 rating/334,000). In Women 18-49, ABC delivered 4 of Daytime’s Top 5 programs: “The View” (No. 2 – 1.5 rating/999,000), “General Hospital” (No. 3T – 1.3 rating/864,000), “One Life to Live” (No. 3T – 1.3 rating/853,000) and “All My Children” (No. 3T – 1.3 rating/836,000).
  • In Women 18-34, “The View” (No. 1 – 1.2 rating/391,000) ranked 1st among all Daytime Programs.
  • This week “The View” ranked 3rd among all daytime programs in Total Viewers: “Young and the Restless” (1.8 rating/5.13 million), “Price Is Right” (1.5 rating/4.33 million) and “The View” (1.5 rating/4.22 million).

Daytime Lineup averages, plus Top 5 Programs Ranks – w/o March 30, 2009:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.54 million        No. 1 ABC    1.3/888,000

No. 2 ABC    3.07 million No. 1 NBC    1.3/844,000

No. 3 NBC    2.87 million        No. 3 CBS    1.1/746,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS             1.6/1.09 million

The View                   ABC             1.5/999,000

General Hospital ABC             1.3/864,000

One Life to Live                ABC             1.3/853,000

Days of Our Lives          NBC             1.3/844,000

All My Children            ABC             1.3/836,000

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