ABC praises The Unusuals retention out of Lost

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

When life hands you lemons, look to last year’s strike-riddled completely different Wednesday schedule to get some lemonade.   I believe ABC set or tied series low 18-49 demo numbers for all shows between 8pm-10p, and let’s face it, ABC has to be disappointed in The Unusuals.  Notably however, ABC went all retentionista on us in order to say something nice about it.:

via ABC press release:

Growing Year to Year in Viewers and Young Adults, ABC is Up Over

The Same Wednesday Last Year for 9 Weeks in a Row in Adults 18-49

ABC’s 8-9pm Comedy Block Continues to Produce Strong Audience Retention

ABC’s “Lost” Registers as Wednesday’s No. 1 Scripted TV Series

In Adults 18-49 for its 11th Straight Original Telecast This Season

Series Debut of “The Unusuals” Ranks No. 2 in its Time Slot, Generating ABC’s

Biggest Audience for a Regular Wednesday 10pm Series Telecast in 6 Months

Wednesday Night (8:00-11:00 p.m.)

ABC placed No. 2 to an “Idol”-driven Fox on Wednesday in Adults 18-34 (2.3/7), outdelivering CBS by 28% (1.8/6) and NBC by 156% (0.9/3). The Net also took second on the evening with Men 18-49 (2.3/7), Men 18-34 (2.1/7) and Women 18-34 (2.6/7).

  • Growing over the same night last year (4/9/08) by 7% in Total Viewers (6.5 million vs. 6.1 million) and by 18% in Adults 18-49 (2.6/7 vs. 2.2/6), ABC registered its 9th straight Wednesday delivering a year-to-year increase in the key young adult sales demo.

“Scrubs”/”Better Off Ted” (8:00-9:00 p.m.)

ABC’s 8:00-9:00 p.m. comedy block (“Scrubs”/”Better Off Ted”) continued to show strong audience retention for ABC in the hour, with “Better Off Ted” at 8:30 p.m. holding 89% of its “Scrubs” lead-in among Total Viewers (4.2 million vs. 4.7 million) and 94% in Adults 18-49 (1.7/5 vs. 1.8/5).

  • “Scrubs” finished No. 1 in the 8:00 p.m. half-hour among Adults 18-34 (1.9/7) and Men 18-34 (1.8/7).

“Lost” (9:00-10:00 p.m.)

Jumping from its lead-in opposite Fox’s “American Idol” in the 9 o’clock hour, ABC’s “Lost” beat out its original drama competition in the slot by solid margins among Adults 18-49. In the time slot, ABC’s “Lost” (3.7/9) defeated CBS’ “Criminal Minds” by 16% (3.2/8) and NBC’s season finale of “Life” by 185% (1.3/3). Additionally, “Lost” marked its 11th straight original airing as Wednesday’s No. 1 scripted TV show in Adults 18-49.

“The Unusuals” (10:00-11:00 p.m.)

On its series debut, ABC’s “The Unusuals” placed a strong No. 2 in the 10 o’clock hour to CBS’ veteran “CSI: NY” in Total Viewers (6.8 million) and Adults 18-49 (2.2/6).  On its premiere, the ABC drama turned in the best-ever lead-in retention for any series to follow an original “Lost” in Total Viewers (82%) and the strongest among Adults 18-49 (59%) in more than 1 year (since 1/31/08).

  • “The Unusuals” attracted ABC’s biggest audience for a regular 10 o’clock Wednesday series telecast since October and highest Adult 18-49 rating since January – since 10/1/08 (“Dirty Sexy Money” season premiere) and 1/28/09 (“Life on Mars” time period premiere).
  • Compared to ABC’s average in the hour this season with regular series programming (Live + Same Day), “The Unusuals” improved ABC’s performance in the slot by 21% in Total Viewers (6.8 million vs. 5.6 million) and by 16% in Adults 18-49 (2.2/6 vs. 1.9/5).

The Unusuals Photography:

Click here for last night’s The Unusuals episode photography

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source:  Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/8/09.

blog comments powered by Disqus