The front page of Thursday's Los Angeles Times is expected to include a major feature story on LAPD cop Ben Sherman, chronicling the rookie's rough first day on .
It's not unlike the kind of personality profiles that frequently grace the newspaper's "Column One" feature. But Sherman, however, isn't real - he's the lead character in NBC's "Benjamin McKenzie.," played by thesp
And the story itself isn't really a story - it's part of a large, six-column ad that will appear under the fold of the L.A. Times' front page.
The fake news story - which will run in the first column, much like those regular L.A. Times stories - is in a different typeface and style than the paper's normal content. It will also be marked as an advertisement.