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	<title>Comments on: LA Times runs story on Southland cop on front page</title>
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	<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/</link>
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		<title>By: FrankJ</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-70325</link>
		<dc:creator>FrankJ</dc:creator>
		<pubDate>Fri, 10 Apr 2009 14:00:51 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-70325</guid>
		<description>Robert, you should check this out, lots of backlash from this stunt.  LA Times reporters are speaking out against the ad buy.

http://mediamemo.allthingsd.com/20090409/los-angeles-times-staff-fake-news-story-embarrassing-and-demoralizing/

&quot;We the journalists of the newsroom strenuously object to the decision to sell an ad, in the form of a phony news story, on the front page of the Los Angeles Times.

The NBC ad may have provided some quick cash, but it has caused incalculable damage to this institution. This action violates a 128-year pact with our readers that the front page is reserved for the most meaningful stories of the day. Placing a fake news article on A-1 makes a mockery of our integrity and our journalistic standards.&quot;</description>
		<content:encoded><![CDATA[<p>Robert, you should check this out, lots of backlash from this stunt.  LA Times reporters are speaking out against the ad buy.</p>
<p><a href="http://mediamemo.allthingsd.com/20090409/los-angeles-times-staff-fake-news-story-embarrassing-and-demoralizing/" rel="nofollow">http://mediamemo.allthingsd.com/20090409/los-angeles-times-staff-fake-news-story-embarrassing-and-demoralizing/</a></p>
<p>&#8220;We the journalists of the newsroom strenuously object to the decision to sell an ad, in the form of a phony news story, on the front page of the Los Angeles Times.</p>
<p>The NBC ad may have provided some quick cash, but it has caused incalculable damage to this institution. This action violates a 128-year pact with our readers that the front page is reserved for the most meaningful stories of the day. Placing a fake news article on A-1 makes a mockery of our integrity and our journalistic standards.&#8221;</p>
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		<title>By: Jared</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-70067</link>
		<dc:creator>Jared</dc:creator>
		<pubDate>Thu, 09 Apr 2009 19:33:29 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-70067</guid>
		<description>ya dave, because I&#039;m sure no other city doesn&#039;t have a love affair with itself. To quote T.O. &quot;I love me some me.&quot;</description>
		<content:encoded><![CDATA[<p>ya dave, because I&#8217;m sure no other city doesn&#8217;t have a love affair with itself. To quote T.O. &#8220;I love me some me.&#8221;</p>
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		<title>By: dave</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-70047</link>
		<dc:creator>dave</dc:creator>
		<pubDate>Thu, 09 Apr 2009 19:11:48 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-70047</guid>
		<description>It&#039;s not going to matter. Even if the show does well in LA, which it might because of the hometown advantage, it won&#039;t do well in other markets.  The rest of the country is tired of LA&#039;s love affair with itself.</description>
		<content:encoded><![CDATA[<p>It&#8217;s not going to matter. Even if the show does well in LA, which it might because of the hometown advantage, it won&#8217;t do well in other markets.  The rest of the country is tired of LA&#8217;s love affair with itself.</p>
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		<title>By: HeroesforGhosts</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-70023</link>
		<dc:creator>HeroesforGhosts</dc:creator>
		<pubDate>Thu, 09 Apr 2009 18:34:31 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-70023</guid>
		<description>I know newspapers need money, but that&#039;s kind of pathetic that the LA Times has sunk so low.</description>
		<content:encoded><![CDATA[<p>I know newspapers need money, but that&#8217;s kind of pathetic that the LA Times has sunk so low.</p>
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		<title>By: Alex</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-69943</link>
		<dc:creator>Alex</dc:creator>
		<pubDate>Thu, 09 Apr 2009 17:11:41 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-69943</guid>
		<description>Mike you’re missing the domino effect.

NBC pays for the LA Times ad. People who read the LA Times see the ad and may or may not be interested.

However the upside to placing the LA Times ads is now Variety and countless others are posting stories about Southlands and how NBC has just taken out this front page ad in the LA Times for it. NBC paid for the LA Times ad, which reaches one section of the audience and then gets free publicity from Variety and others, which reaches another section of the audience and both set off a word of mouth for tonight’s debut. 

It’s all about the domino effect.</description>
		<content:encoded><![CDATA[<p>Mike you’re missing the domino effect.</p>
<p>NBC pays for the LA Times ad. People who read the LA Times see the ad and may or may not be interested.</p>
<p>However the upside to placing the LA Times ads is now Variety and countless others are posting stories about Southlands and how NBC has just taken out this front page ad in the LA Times for it. NBC paid for the LA Times ad, which reaches one section of the audience and then gets free publicity from Variety and others, which reaches another section of the audience and both set off a word of mouth for tonight’s debut. </p>
<p>It’s all about the domino effect.</p>
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		<title>By: Robert Seidman</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-69940</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Thu, 09 Apr 2009 17:10:35 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-69940</guid>
		<description>Mike, but by whom?  NBC or the LA Times? ;-)</description>
		<content:encoded><![CDATA[<p>Mike, but by whom?  NBC or the LA Times? <img src='http://tvbythenumbers.zap2it.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Mike</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-69937</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Thu, 09 Apr 2009 17:06:53 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-69937</guid>
		<description>... because everyone knows that the coveted 18-49 demo goes out and reads newspapers every day en masse.

I see this as a sign of desperation.</description>
		<content:encoded><![CDATA[<p>&#8230; because everyone knows that the coveted 18-49 demo goes out and reads newspapers every day en masse.</p>
<p>I see this as a sign of desperation.</p>
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		<title>By: Dennis</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-69920</link>
		<dc:creator>Dennis</dc:creator>
		<pubDate>Thu, 09 Apr 2009 16:50:03 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-69920</guid>
		<description>Well, they deserve credit for trying, I suppose. I saw the pilot and it was a fairy solid ripoff of The Shield, minus Vic Mackey. I will probably watch it when it starts. It could be a hit.</description>
		<content:encoded><![CDATA[<p>Well, they deserve credit for trying, I suppose. I saw the pilot and it was a fairy solid ripoff of The Shield, minus Vic Mackey. I will probably watch it when it starts. It could be a hit.</p>
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		<title>By: Jenna</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-69891</link>
		<dc:creator>Jenna</dc:creator>
		<pubDate>Thu, 09 Apr 2009 16:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-69891</guid>
		<description>Wow...I hope for NBC&#039;s sake that Southland isn&#039;t a TOTAL flop...</description>
		<content:encoded><![CDATA[<p>Wow&#8230;I hope for NBC&#8217;s sake that Southland isn&#8217;t a TOTAL flop&#8230;</p>
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		<title>By: FrankJ</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-69863</link>
		<dc:creator>FrankJ</dc:creator>
		<pubDate>Thu, 09 Apr 2009 15:54:28 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-69863</guid>
		<description>If they don&#039;t buy a spot in the online LA Times, I don&#039;t think anyone in the 18-49yr demographic is even going to see this &quot;story&quot;.</description>
		<content:encoded><![CDATA[<p>If they don&#8217;t buy a spot in the online LA Times, I don&#8217;t think anyone in the 18-49yr demographic is even going to see this &#8220;story&#8221;.</p>
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		<title>By: Holly</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-69858</link>
		<dc:creator>Holly</dc:creator>
		<pubDate>Thu, 09 Apr 2009 15:35:29 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-69858</guid>
		<description>You missed a tag somewhere, everything is in bold.</description>
		<content:encoded><![CDATA[<p>You missed a tag somewhere, everything is in bold.</p>
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		<title>By: Jared</title>
		<link>http://tvbythenumbers.zap2it.com/2009/04/09/la-times-runs-story-on-southland-cop-on-front-page/16362/comment-page-1/#comment-69855</link>
		<dc:creator>Jared</dc:creator>
		<pubDate>Thu, 09 Apr 2009 15:33:31 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=16362#comment-69855</guid>
		<description>wow, NBC is staking a lot in Southland, aren&#039;t they?</description>
		<content:encoded><![CDATA[<p>wow, NBC is staking a lot in Southland, aren&#8217;t they?</p>
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