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Sweeps ratings for ABC Daytime programming

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April 9th, 2009

via ABC press release:

ABC Wins the February Sweep Among Women 18-49

With 4.1 Million Viewers, "The View" Stands Among the Top 3-Ranking Daytime Shows in February Sweep 09, Delivering the Series' Largest February Sweep Audience Ever

ABC Delivers 4 of the Top 5-Ranking Daytime Programs

During February Sweep 09 with Target Women 18-49

"The View" ranks 1st Among Women 18-34 and 2nd Among Women 18-49 for the Sweep

"All My Children" is the Only Daytime Drama to Post Growth

Over the February Sweep 08 Among Women 18-34

ABC Daytime - February 09 Sweep (3/5/09-4/1/09)

  • ABC Wins the February Sweep among Women 18-49 : ABC (#1T - 1.3 rating/868,000)
  • With 4.1 million Total Viewers, "The View" ranked among daytime's Top 3 most-watched programs, garnering its largest February sweep audience ever.
  • With Women 18-34, "The View" ranked 1st (1T - 1.1 rating) and 2nd with Women 18-49 (#2 - 1.5 rating) and for the February sweep.
  • With Women 18-34, "All My Children" posted 4% growth over the February 2008 sweep (334,000 vs. 322,000).

Following are the Daytime Lineup ratings averages, plus Top 5 Programs Ranks - February Sweep 09:

Daytime Rank:         Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS  3.61 million    No. 1 NBC   1.3/879,000

No. 2 ABC  3.06 million No. 2 ABC   1.3/868,000

No. 3 NBC  2.88 million    No. 3 CBS   1.1/737,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

Program Net Rtg/000s

The Young & The Restless   CBS        1.6/1.08 million

The View                   ABC        1.5/986,000

General Hospital           ABC        1.3/881,000

Days Of Our Lives          NBC        1.3/879,000

One Life To Live           ABC        1.2/820,000

All My Children            ABC        1.2/787,000

Source: NTI, Live + Same Day, 3/5-4/1/09

 
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