I was thinking the debut numbers for Parks and Recreation were at least a modest success. Then I saw this:
Following a special Theat 8p (3.3/11), the NBC series premiere of comedy Parks & Recreation posted a 3.0/9, which is -6% lower than Kath & Kim's premiere in the half hour (3.2/9) on 10/9/08.
If a TV show, even on NBC, having the words "lower than" right next to Kath & Kim, that can't be a happy moment.
Also the general trend for broadcast prime time continues to be down. Even thepremiere with a heckuva lot of promotion only managed a 3.2 with adults 18-49. ER's season premiere last fall (9/25/08) drew a 3.3. And went up against a repeat of .
Several shows posted or tied 18-49 series lows for airings of original episodes, Samantha Who?,, and among them. And was against a rerun of 's .
Harper's Island, with a 2.7 was down around 15% in the 18-49 from the debut of Eleventh Hour last October which drew a 3.2.
Because of the overall deteriorating state of broadcast ratings, even intra-season, I'd still call NBC's performance last night good news for now. Not such good news that NBC's Angela Bromstad is cranking up "We are the Champions" in her office, but I'd still rate it as modestly good news. For now...