Spending model for new shows is changing for the broadcast nets
Variety writes about how broadcast nets are trying to be more thrifty, both due to the econony and changes to the broadcast network ratings landscape:
Network execs are sending a message to the industry: “We can’t live the way we’ve lived in the past.”
The old-style model of funding a pilot for $3 million-$10 million — when it has only a 10% chance of survival — can’t be sustained much longer, they say. Ditto the hefty license fees for shows that are only performing so-so.
The penny-pinching trend, which started with reality fare, and continued with the Leno-in-primetime plan, is gaining steam on several other fronts as well.
International co-productions, which network chiefs would have never considered purchasing a few years ago, are suddenly in vogue, thanks to their thrifty sticker prices.