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Thursday Ratings: Modest success for Southland and Parks and Recreation

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April 10th, 2009

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Scoreboard NBC CBS FOX Uni ABC CW
rating/Share: Adults 18-49 3.3/10 3.3/10 2.9/8 1.7/5 1.4/4 0.8/2
Rating/Share: Adults 18-34 3.3/11 2.0/6 2.3/7 2.0/6 1.1/4 0.8/2
Total Viewers (million) 8.02 12.72 8.23 4.17 4.74 2.05

The Southland premiere drew a 3.2 rating with adults 18-49 and 9.72 million viewers, Parks and Recreation premiered to a 3.0 rating with adults 18-49 and 6.77 million viewers while the Harper's Island premiere  pulled a 2.7 rating with adults 18-49 and 10.49 million viewers.

[now updated with data tables below].

NBC went from worst on Wednesday night to first on Thursday night (at least in terms of the demos, which, are more important than the total viewers), so that at least has to be considered a success for NBC.  Sure, ABC ran repeats from 9p-11p, but Southland increased from half hour to half hour, which is usually a good sign.  Harper's Island decreased from the first half hour to the second, which usually isn't a good sign.

CSI didn't have one of its better nights, even though Grey's Anatomy was a rerun.  But at least an aging Survivor is still going strong.   Meanwhile, Samantha Who? probably now has removed all doubt (if there was any left) about it being lead-in and time slot dependent.   It hardly did better than In the Motherhood.

Next week Two weeks from now should tell more of the tale for Southland and Harper's Island since Private Practice won't be a repeat at 10p.

For reference you can check out past Thursday night fast affiliate ratings reports here.

Full details:

Time Net Show 18-49 Rating/Share 18-34 Rating/Share Viewers (Millons)
8:00 CBS Survivor: Tocantins 3.5/11 2.1/7 11.32
NBC The Office 3.3/11 3.5/13 7.20
FOX Bones 2.5/8 1.8/6 8.88
UNI Cuidado con el Ángel 1.7/5 2.0/7 4.19
ABC In the Motherhood 1.3/4 1.1/4 4.57
CW Smallville (Repeat) 0.7/2 0.8/3 2.03
8:30 NBC Parks and Recreation (premiere) 3.0/9 3.2/11 6.77
ABC Samantha Who? 1.4/4 1.2/4 4.87
9:00 NBC The Office 3.9/11 4.3/14 7.94
CBS CSI 3.7/10 2.2/7 16.36
FOX Hell's Kitchen 3.3/9 2.7/8 7.59
UNI Mañana Es Para Siempre 2.1/6 2.3/7 4.75
ABC Grey's Anatomy (R) 1.4/4 1.2/4 5.15
CW Supernatural (R) 0.8/2 0.8/2 2.06
9:30 NBC 30 Rock 3.1/9 3.2/10 6.75
10:00 NBC Southland (premiere) 3.2/9 2.6/9 9.72
CBS Harper's Island (premiere) 2.7/8 1.6/5 10.49
UNI Rosa de Guadalupe 1.5/4 1.7/5 3.56
ABC Private Practice (R) 1.3/4 1.0/3 4.34
Half hour data for Southland
10:00 NBC Southland (premiere) 3.1/9 2.6/8 9.45
10:30 NBC Southland (premiere) 3.3/10 2.6/9 9.99
Half hour data for Harper's Island
10:00 CBS Harper's Island (premiere) 2.8/8 1.6/5 11.09
10:30 CBS Harper's Island (premiere) 2.5/8 1.6/5 9.89

Shows are sorted from highest 18-49 rating to lowest in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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