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Versus looks to carry NHL ratings momentum into the playoffs

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April 11th, 2009

via MultiChannel News:

The Comcast-owned sports network continued its Nielsen advance with the puck sport with significant double-digit growth during the 2008-09 regular season. At the same time, Versus will look to measure up to the major gains it registered with last year's postseason run.

“It's our fourth season. Versus is the established home for the National Hockey League,” said Versus executive vice president of programming, production and business operations Marc Fein, who notes the network is also benefiting from an expanded sub base that has grown 4% over the past year in surpassing the 75 million mark.

During its 56-game regular-season game coverage, Versus scored a 21% increase in viewership to 329,794 from 272,417 in the 2007-08 season, according to Nielsen Media Research data. Officials said the network reached 32.9 million total viewers, its most-ever with the NHL, and improved its delivery among men 18 to 34, 18 to 49 and 25 to 54 by 51%, 43% and 41%, respectively.

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  1. William

    Does anybody know how the ratings are on NBC?

  2. ded

    it looks like .8/2 in march. but look at this article and chart.
    http://sportsmediawatch.blogspot.com/2009/03/nhl-ratings-consistent-tiny.html

  3. Scott Jensen

    What amazes me is that the NHL still exists.

  4. Jesse

    It would probably help Versus and the NHL a bit if Versus wasn’t on the damned Gold Package on Dish Network. I realize that Dish Net viewers are only a small portion of the tv watching public, but every little bit helps i’d bet. I hate having satellite TV.

  5. Andy

    Screw Dish, go to Direct TV HD package. Fantastic

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