Versus looks to carry NHL ratings momentum into the playoffs
via MultiChannel News:
The Comcast-owned sports network continued its Nielsen advance with the puck sport with significant double-digit growth during the 2008-09 regular season. At the same time, Versus will look to measure up to the major gains it registered with last year’s postseason run.
“It’s our fourth season. Versus is the established home for the National Hockey League,” said Versus executive vice president of programming, production and business operations Marc Fein, who notes the network is also benefiting from an expanded sub base that has grown 4% over the past year in surpassing the 75 million mark.
During its 56-game regular-season game coverage, Versus scored a 21% increase in viewership to 329,794 from 272,417 in the 2007-08 season, according to Nielsen Media Research data. Officials said the network reached 32.9 million total viewers, its most-ever with the NHL, and improved its delivery among men 18 to 34, 18 to 49 and 25 to 54 by 51%, 43% and 41%, respectively.