Bravo cashing in on product placement

Categories: TV Advertising

Written By

April 12th, 2009

from The New York Times:

Bravo is developing products based on its popular programs, including the “Real Housewives” franchise and “Top Chef,” that will be promoted on the air and sold on Bravo’s Web site. The network will earn licensing fees or take a cut of sales.

The line includes bags for $595 from the brand Kooba; designs created by contestants on the new series “The Fashion Show”; “Top Chef”-themed flower arrangements from Teleflora; “Top Chef” branded wines from Terlato Wines International; “Top Chef” knives from Master Cutlery; and online cooking classes conducted by “Top Chef” contestants. (This writer is not receiving a placement fee for each “Top Chef” mention in this article.)

Bravo has never been shy about product placement. “Project Runway” has had design challenges sponsored by Hershey’s, Levi’s and Saturn. Models’ hair is styled in the Tresemmé hair salon, and their makeup is applied in the L’Oréal Paris makeup room. The show’s host, Heidi Klum, cradles a bottle of Moët & Chandon Champagne several times a season.

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