We’re pretty sure most of that is from USA based on the the numbers, but since they won’t break it out, we’ll never be completely certain. David Bauder from The Associated Press wrote a good piece today focusing on the success NBC Universal has had with the USA Network:
USA averaged more than 3.2 million prime-time viewers during the first three months of 2009, more than any other cable network in history and even more than the fifth broadcast network, the CW, according to Nielsen Media Research.
The more important number is $1 billion. Those are the profits USA and its cable sister, SciFi, contributed to NBC Universal’s bottom line last year. (The company won’t break out those two networks individually.)
“USA is the single biggest asset that we currently have at this company,” said Jeff Gaspin, president and chief operating officer of NBC Universal’s cable entertainment group.