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Sunday Ratings: The Masters sudden death playoff leads CBS to victory

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April 13th, 2009

Angel Cabrera

Scoreboard CBS ABC NBC FOX Uni CW
Rating/Share: Adults 18-49 2.9/8 2.3/7 2.3/7 1.9/5 1.1/3 0.3/1
Rating/Share: Adults 18-34 1.9/6 1.8/6 1.6/5 2.2/7 1.2/4 0.2/1
Total Viewers (million) 11.76 7.42 7.14 3.95 2.63 1.10

Charges by Tiger Woods and Phil Mickelson were too little too late, but a three-way tie resulting in a sudden death playoff led to about 38 minutes of overrun for The Masters which was great theater for sports fans led CBS to victory.   Kenny Perry was just two holes away from becoming the oldest person to ever win a major at 48 year old, bogeyed the final two holes and wound up in a tie with Chad Campbell and Angel Cabrera.  Cabrera went on to defeat Perry on the second hole of sudden death to capture the green jacket.

As a result of the overrun, and a live sporting event, these results are even more subject to change than normal, but CBS easily won the night among adults 18-49 and total viewers.

ABC had a solid performance out of a two hour Extreme Makeover: Home Edition, and NBC had decent results from Celebrity Apprentice.  Earlier in the evening NBC ran with two hours of Dateline NBC, and the 8pm to 9pm portion easily fared better than Kings did last week.  Kings is moving to Saturdays starting with this Saturday, April 18.

FOX ran with all reruns of its animations.

You can see overnight reports for past Sundays to compare.

Full details:

Time Net Show 18-49 Rating/Share 18-34 Rating/Share Viewers (Millons)
7:00 CBS The Masters overrun 4.1/15 2.6/11 17.12
ABC America's Funniest Home Videos (R) 1.6/6 1.3/5 5.49
NBC Dateline NBC 1.1/4 0.8/3 5.47
FOX American Dad (R) 0.8/3 0.9/4 1.94
CW Jericho (R) 0.2/1 0.2/1 0.52
7:30 CBS The Masters/60 Minutes 2.6/9 1.6/6 12.26
ABC America's Funniest Home Videos (R) 2.0/7 1.7/7 6.893
FOX King of the Hill (R) 1.4/5 1.6/6 2.97
NBC Dateline NBC 1.4/5 1.0/4 5.59
CW Jericho (R) 0.2/1 0.1/1 0.63
8:00 CBS 60 Minutes 3.1/9 2.1/7 13.25
ABC Extreme Makeover: Home Edition 2.3/7 1.8/6 7.59
FOX The Simpsons (R) 2.2/7 2.6/9 4.67
NBC Dateline NBC 1.8/5 1.2/4 6.53
CW Movie: Cutthroat Island (R) 0.2/1 0.2/1 1.05
8:30 CBS 60 Minutes/The Amazing Race 2.8/8 2.0/6 10.30
ABC Extreme Makeover: Home Edition 2.6/7 1.9/6 8.61
NBC Dateline NBC 2.2/6 1.3/4 8.02
FOX King of the Hill (R) 2.0/6 2.3/7 4.19
CW Movie: Cutthroat Island (R) 0.3/1 0.2/1 1.33
9:00 ABC Extreme Makeover: Home Edition 3.0/8 2.2/7 9.90
CBS The Amazing Race 14 3.0/8 2.0/6 10.85
FOX Family Guy (R) 2.5/7 3.0/9 5.44
NBC Celebrity Apprentice 2.5/6 1.6/5 6.97
CW Movie: Cutthroat Island (R) 0.3/1 0.1/0 1.45
9:30 ABC Extreme Makeover: Home Edition 3.7/9 2.8/8 11.55
NBC Celebrity Apprentice 2.7/7 1.7/5 7.30
CBS The Amazing Race/Cold Case 2.4/6 1.5/4 9.64
FOX American Dad (R) 2.1/5 2.7/8 4.47
CW Movie: Cutthroat Island (R) 0.4/1 0.2/1 1.60
10:00 NBC Celebrity Apprentice 3.3/9 2.3/7 8.64
CBS Cold Case 2.8/7 1.7/5 11.22
ABC Desperate Housewives (R) 1.6/4 1.2/4 5.09
10:30 NBC Celebrity Apprentice 3.3/9 2.3/7 8.64
CBS Cold Case/The Unit 2.5/7 1.5/5 9.46
ABC Desperate Housewives (R) 1.3/3 0.9/3 4.21

Shows are sorted by 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(70) Comments - Add Yours!

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  1. the128boy

    I think Celebrity Apprentice was up in every half hour vs last week. I guess it helps when your lead in isn’t doing a 1.1

    Dateline scored higher at 8 than every airing of Kings.

  2. the128boy

    Wow, and a rerun of Family Guy was #1 for the night in 18-34

  3. Melissa R.

    Sending Kings to Saturday night seems to have helped NBC. Sunday night TV is so boring without Desperate Housewives and Brothers & Sisters.

  4. R.G.

    …actually Sunday nite TV is sooo boring every week…

    Easter Dinner and DVD movies…”The Bourne Ultimatum” was last nites feature for us!

  5. westwick1

    i remember when Extreme Makeover: Home Edition used to pull of a 5.0 to 6.0 in the demos

  6. DenverDean

    So of the 20 new CC episodes, only 9 have started in the 9/8 slot. Ten have been pushed back by sports and 1 moved up to 8/7. If CBS cancels, they will have to move an existing show to that spot; a new show will never gain traction.

  7. TomSD

    ^And Housewives puled 9.0-10 so what?

  8. ruudisss

    Cool! The Celebrity Apprentice is doing well! I still like that show, but it will be badly hurt next week with Desperate Housewives back!

  9. Bad Robot !

    CW Sunday Nights – are they even trying any more?

    NBC is not regretting pulling KINGS in favor of DATELINE. KINGS wasnt bad but it was just too bland, boring and was like a shirt with too much starch in it (as some blogger commented). At least its still on Saturday nights – for those who still care about it.

  10. Jim

    The Unit gives us some Sunday night action.

  11. No Name

    The Celebrity Apprentice is doing very well. It average 7.9 million viewers and a 3.0/8 in A-18-49. It was up from last week despite people saying it will be down because Khloe and Tionne were fired which they deserved to be. It just proves its a great show. Dateline NBC really helped the show. Next week will start off strong and build every half hour because those 8.6 million who tuned in at 10 and 10:30 will stick around since it ended with a cliffhanger and To Be Contiued. People will want to see what happens. Desperate Housewives will not affect it. It was clever of NBC to do the episode the way it was yesterday. And plus from the New York Post Trump stated that NBC is considering on doing The Apprentice and Celebrity Apprentice together in one season which means the show will most likely be renewed for more seasons!

  12. elliott

    do u av the ratings for the other 3days of the masters

  13. Elliott, the only thing I’ve seen so far was for first round coverage on ESPN:

    http://www.multichannel.com/article/196015-ESPN_Holes_Strong_Start_With_Masters_Coverage.php

  14. sam

    i thought the CW Movie was Cutthroat Island….i could be completly wrong

  15. Sam — ack. I think you’re probably right. The first source I got data from had it listed as 3 STRIKES, but the later sources have it listed as Cutthroat Island. The numbers were the same though, but I will change the labeling.

  16. Its sad, but Kings being gone really helped NBC.

  17. Bad Robot !

    KINGS was a great concept, but in the end its just fell flat with the masses. I think it would have worked better on cable. Given time, it could have been better. These days its succeed out of the starting gate or die.

  18. sam

    i remember this episode of The Simpsons beight the lowest rated original episode (or second) any truth to this??

  19. sam

    i know it was a repeat but when it first aird (month back)??

  20. RM/89

    17 mil at 7 o’clock? How many people are actually home at 7pm? 6:00, rather. It’s surprising cuz I always thought, like fri & sat, nobody would be home on Sundays, at least until 8pm. Is there a way the Nielsens can measure the audience at 5/6pm?

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