With half its Sunday schedule in repeats, ABC earns second in viewers and no. 1 with women 18-34

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via ABC press release:

With Half its Sunday Schedule in Repeat Against Originals on CBS and NBC,

ABC Earns Second in Viewers and Young Adults and is No. 1 in Women 18-34

Opposite CBS’ Highly-Rated Masters Golf Overrun, ABC’s Repeat “AFV” is No. 2

At 7pm, Beating NBC’s Original “Dateline” in Total Viewers and Adults 18-49

“Home Edition” Finishes No. 1 in its 2-Hour Time Slot Among Adults 18-49,

And Marks its 6th Consecutive Original Telecast at No. 1 in Women 18-49

Sunday Night (7:00-11:00 p.m.)

With half of its schedule airing in repeat (“AFV” and “Housewives”), and up against all-original programming on CBS and NBC, ABC took second place Easter Sunday night in Total Viewers (7.4 million) and Adults 18-49 (2.3/7-tie), while delivering the No. 1 position on the evening with Women 18-34 (2.1/7). 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

Opposite CBS’ highly-rated Masters Golf Tournament overrun in the 7 o’clock hour, ABC’s repeat “America’s Funniest Home Videos” took second place, beating NBC’s original “Dateline” by 13% in Total Viewers (6.2 million vs. 5.5 million) and by 38% in Adults 18-49 (1.8/6 vs. 1.3/4) .

“Extreme Makeover:  Home Edition” (8:00-10:00 p.m.)

Growing from its lead-in and gaining audience for ABC from 8:00-10:00 p.m., “Extreme Makeover:  Home Edition” won its 2-hour time period in Adults 18-49 (2.9/8), beating CBS’ Masters-boosted programming.   The ABC unscripted series also took first place with key Women, delivering the No. 1 position in its time slot among Women 18-49 for 6 consecutive original telecasts and on 5 of the last 6 originals among Women 18-34.  Building substantially throughout its broadcast, “Home Edition” led its second hour from 9:00-10:00 p.m. over second-place CBS by 5% in Total Viewers (10.7 million vs. 10.2 million) and by 26% in Adults 18-49 (3.4/9 vs. 2.7/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source:  Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/12/09.

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