Cartoon Network and Adult Swim Nielsen ratings highlights for the week of April 6-12
from our friends at Cartoon Network/Adult Swim:
- Compared to the same week in 2008, Cartoon Network’s total programming day showed double-digit increases among kids 6-11 and kids 9-14. Delivery of kids 6-11 (382,000) increased by +20% and ratings (1.6) by +23%. Delivery of kids 9-14 (272,000) also increased by +14% with ratings (1.1) increasing by +10%.
- Friday night’s action-adventure and fantasy block of prime time (7-10 p.m.) contributed to Cartoon Network’s double digit gains with kids 2-11 delivery jumping by +37%, kids 6-11 delivery by +47% and kids 9-14 delivery by +44%. A premiere episode of The Secret Saturdays at 8 p.m. brought noteworthy increases to its time period, with kids 2-11 delivery (580,000) up by +58%, kids 6-11 delivery (431,000) by +89% and kids 9-14 delivery (323,000) up by an impressive +158%.
- Cartoon Network’s morning block, Saturday Crushzone (8a – 12p) also brought in double-digit delivery increases of +21% with kids 2-11 and +13% with kids 6-11. The 9a showing of Pokemon Diamond and Pearl: Battle Dimension earned strong double-digit gains with kids 2-11, kids 6-11 and kids 6-14.
- Adult Swim claimed the #1 ranking among ad-supported cable for weekly total day delivery of key young adult demos, including adults 18-24, men 18-34 and men 18-24. Compared to the same week last year, delivery of adults 18-34 (460,000) is up by 10% with ratings (0.7) up by 17%. Delivery (265,000) and ratings (0.9) of adults 18-34 are also up by 11% and 13%, respectively. Strong performances from Family Guy, Robot Chicken, Aqua Teen Hunger Force and Morel Orel helped Adult Swim account for 17 of the Top 50 telecasts of the week on ad-supported cable among adults 18-34 and 20 of the Top 50 telecasts among adults 18-24.