Monday night's series premiere of MTV's College Life averaged 1.16 million viewers and a 1.18 rating among people aged 12-34 (MTV's target). It represents a small increase from fthe last series premiere in that time slot, Daddy's Girls, which averaged a 1.15 rating with the 12-34 demo in its January premiere.
But as Broadcasting & Cable notes, College Life is more cost effective than Daddy's Girls:
College Life is also a much cheaper series to produce than Daddy's Girls, as it does not use an expensive camera crew or feature a cast that is already known to viewers. MTV has been aggressive in seeking programming that is cost effective while delivering ratings that would keep profits high.
My comment is that this show has great potential. I’ve had this idea for a year now except better. MTV is you want to know what college is really like come to 304. It’s a house on Illinois State University’s campus. Not a frat, not a dorm, a house with 4 best friends living together. Step up to the upperclassman life.
Go to this website and check out Afterhours @ 304 with a facebook group that already has 500 students that love watching this show.