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MTV's College Life draws 1.16 million

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April 14th, 2009

Monday night's series premiere of MTV's College Life averaged 1.16 million viewers and a 1.18 rating among people aged 12-34 (MTV's target).    It represents a small increase from fthe last series premiere  in that time slot, Daddy's Girls, which averaged a 1.15 rating with the 12-34 demo in its January premiere.

But as Broadcasting & Cable notes,  College Life is more cost effective than Daddy's Girls:

College Life is also a much cheaper series to produce than Daddy's Girls, as it does not use an expensive camera crew or feature a cast that is already known to viewers. MTV has been aggressive in seeking programming that is cost effective while delivering ratings that would keep profits high.

 
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