MTV’s College Life draws 1.16 million
Monday night’s series premiere of MTV’s College Life averaged 1.16 million viewers and a 1.18 rating among people aged 12-34 (MTV’s target). It represents a small increase from fthe last series premiere in that time slot, Daddy’s Girls, which averaged a 1.15 rating with the 12-34 demo in its January premiere.
But as Broadcasting & Cable notes, College Life is more cost effective than Daddy’s Girls:
College Life is also a much cheaper series to produce than Daddy’s Girls, as it does not use an expensive camera crew or feature a cast that is already known to viewers. MTV has been aggressive in seeking programming that is cost effective while delivering ratings that would keep profits high.