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NBA viewing nets TNT best regular-season numbers since 1995-1996 season

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April 15th, 2009

via Multichannel News:

The drama network, which netted a host of double-digit demographic gains, scored a 14% increase in total viewers to 1.71 million over 53 telecasts, up from 1.49 million for 52 contests last season, according to Nielsen Media Research data. That was TNT's top audience mark since the 1995-96 campaign, according to network officials.

On the demo front, TNT's NBA action delivered a 13% rise among adults 18 to 34 (543,000 from 479,000), 17% amelioration with adults 18 to 49 (980,000 from 835,000) and a 16% advance with adults 25 to 54 (881,000 from 760,000.)  Not surprisingly, there was also growth among guys: 7% with men 18 to 34 (403,000 from 377,000), 12% among men 18 to 49 (691,000 from 617,000) and 12% against  men 25 to 54 (614,000 from 547,000).

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