NBC serves 1 billion full episode streams
There is a bit of deception in this counting since NBC.com’s player often breaks full episodes into multiple streams (which they are counting here “as full episode streams, even though some of the individual streams are only partial!). Got it? Ok, to confuse you even more, this doesn‘t count Hulu!
Confused? Just know this: for now, how many streams Chuck had won’t make a difference in NBC’s renewal decision. But if you want to go watch every episode of Chuck 25 times each just to pad NBC’s stats, go for it!
via NBC press release:
NBC.COM SERVES OVER ONE BILLION FULL-EPISODE STREAMS
Full Episode Streams Served via NBC Rewind Since October 2006
Mobile Video Streams Reached 2.4 Million in Q1 2009
UNIVERSAL CITY, Calif. – April 16, 2009 – NBC.com today announced that through the NBC Rewind streaming video player, the site has delivered over one billion full episode streams. The landmark number was achieved in just 18 months, since the launch of the player in October 2006. The announcement was made by Stephen Andrade, Senior Vice President Digital Development and General Manager NBC.com.
“Users are consistently and reliably using our Rewind player to catch up on their favorite shows and discover new ones,” said Andrade. “Clearly, with over a billion ‘served,’ this has become a mainstream behavior.”
In addition, NBC.com’s mobile website served 2.4 million video streams in Q1 2009. That is more than the total number of streams served in all of 2008. And Q1 2009 was the mobile site’s highest quarter yet, seeing 24 million page views, a 64 per cent increase over Q4 2008.
Other traffic highlights include NBC.com’s widgets, which have generated more than 43 million streams from January 2008 through March 2009. Season to date (September 2008 through March 2009), widget streams comprised 19 per cent of total short form video streams served on NBC.com and increased the overall reach of the site online by an average of 43 per cent per month in Q4 2008 alone.
NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the “360” experience with “Heroes 360,” which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with “Dunder Mifflin Infinity.” The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to http://www.nbc.com to learn more.