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Wednesday Ratings: FOX wins, Lost rebounds a tiny bit The Unusuals still doomed

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Written By

April 16th, 2009

miles

Scoreboard FOX ABC CBS Uni NBC CW
Rating/Share: Adults 18-49 5.5/15 2.6/7 2.4/7 1.7/5 1.5/4 1.1/3
Rating/Share: Adults 18-34 4.2/13 2.6/8 1.5/5 1.8/5 1.2/4 1.2/4
Total Viewers (million) 17.13 6.74 9.43 4.29 5.68 2.36

There was an hour of American Idol, so naturally FOX led the night with a 5.5 rating with adults 18-49, with American Idol drawing an 8.0 rating and Bones drawing a 3.0 rating (and 10.76 million viewers) from 8p-9p.

Because Bones aired instead of Lie To Me, it's hard to do completely direct comparisons to last week, but everything was up from last week, a bit, including American Idol.  TV watching in general was up a bit from last Wednesday.  Lost bounced (at least a little) off its series lows last week to a 3.9 in the demo.  The second installment of The Unusuals dropped from last week's premiere of a 2.1 rating down to a 1.9 rating.  People said I was crazy for predicting the show would be canceled with only one data point, but now there's two.

It's still doomed.  The Unusuals 1.9 rating still contains a minute of Lost that will be stripped out in the finals and The Unusual's second half hour wasn't very solid, averaging only a 1.6 rating with adults 18-49.

NBC ran nothing but repeats of the Law & Order franchise with the SVU flavor at 9pm sandwiched in between Law & Order episodes.   The repeat of SVU outperformed last week's season (and likely series) finale of Life.

Scrubs and Better Off Ted also improved from last week, but I'm not sure Scrubs' 2.0 rating or Better Off Ted's 1.9 rating are anything to cheer about, even if the performance was better than The New Adventures of Old Christine and Gary Unmarried.  Normally ABC would surely gloat about this victory, but since the CBS sitcoms were repeats...

I'll update this post with the full data table sometime before 9:30am PT or as soon as I re-watch Hurley try to change the future so we'll have a world that never had to endure any Ewoks!

Update: Table now added.  We  hear the CSI:NY at 10pm was the lowest 18-49 rating ever for an original episode with a 2.8.

Previous Wednesday overnight reports are available for comparison.

Full details:

Time Net Show 18-49 Rating/Share 18-34 Rating/Share Viewers (Millons)2
8:00 FOX Bones 3.0/9 2.2/8 10.76
ABC Scrubs 2.0/7 2.1/8 5.30
CW America's Next Top Model 1.8/5 1.9/7 3.76
CBS The New Adventures of Old Christine (R) 1.6/5 0.9/3 5.68
NBC Law & Order: (R) 1.3/4 1.0/4 5.57
8:30 ABC Better of Ted 1.9/6 1.9/6 4.72
CBS Gary Unmarried (R) 1.8/5 1.0/3 5.87
9:00 FOX American Idol 8.0/20 6.1/18 23.49
ABC Lost 3.9/10 4.0/12 9.01
CBS Criminal Minds (R) 2.5/6 1.5/4 10.51
NBC Law & Order: SVU (R) 1.5/4 1.2/3 5.51
CW 90210 (R) 0.4/1 0.6/2 0.96
10:00 CBS CSI: NY 2.8/8 2.0/6 12.01
ABC The Unusuals 1.9/5 1.7/5 6.21
NBC Law & Order (R) 1.7/5 1.4/4 5.95

Shows are sorted by Adults 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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