| Scoreboard |  |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Rating/Share: Adults 18-49 | 3.2/9 | 3.0/9 | 3.0/9 | 1.7/5 | 1.4/4 | 0.7/2 |
| Rating/Share: Adults 18-34 | 2.0/6 | 2.9/9 | 2.6/8 | 1.9/6 | 1.2/4 | 0.8/2 |
| Total Viewers (million) | 11.74 | 7.65 | 8.38 | 4.29 | 4.81 | 1.84 |
CBS had the most viewers on Thursday and narrowly bested NBC for an 18-49 victory for the night with NBC taking the 18-34 demographic.
In its second outing Parks & Recreation dropped from a 3.0 rating to a 2.5 rating, but given the switch of lead-ins (from The Office last week, to My Name is Earl last night), and given a series-low 18-49 rating for Earl, I'd think NBC will still be optimistic for Parks & Recreation. It beat Samantha Who? by a full 18-49 ratings point.
Southland was remarkably consistent, it dropped a mere 10th of an 18-49 ratings point to a 3.1, although week over week Southland's lead-in was better last night. A week ago 30 Rock had a 3.1 adults 18-49 rating at 9:30p, last night it had a 3.5.
Southland is the best show launch NBC has had in a while and given its consistency half hour to half hour, I expect NBC to add "The New Hit everybody is talking about" to the promotions any second now. We'll have to see what happens next week when there is a new Private Practice.
The Office was the night's most-watched show with adults 18-49, pulling a 4.1 rating. CBS won the 8pm hour with reality granddaddy Survivor. Hell's Kitchen came in third for the 9pm hour with a 3.4 rating, but picked up steam in the second half hour (3.6 vs. 3.3). Bones out-dueled the Earl/Parks & Rec combination at 8pm (2.5 vs. 3/7).
CW was in repeats again and ABC was in repeats from 9p-11p again as well. In another week where there was no new Grey's Anatomy, CSI with a 3.8 adults 18-49 rating held steady over last week's 3.7, though it's total viewers dropped from 16.36 million last week to 15.42 million last night. Harper's Island, which drew a 2.7 adults 18-49 rating in its premiere last week, dropped to a 2.2.
For reference you can check out past Thursday night fast affiliate ratings reports here.
Full details:
| Time | Net | Show | 18-49 Rating/Share | 18-34 Rating/Share | Viewers (Millons) |
| 8:00 | CBS | Survivor: Tocantins | 3.5/11 | 2.2/7 | 11.62 |
| FOX | Bones | 2.6/8 | 2.3/8 | 8.72 | |
| NBC | My Name is Earl | 2.1/4 | 1.8/6 | 5.30 | |
| UNI | Cuidado con el Ángel | 1.8/6 | 2.1/7 | 4.60 | |
| ABC | In the Motherhood | 1.4/5 | 1.2/4 | 4.70 | |
| CW | Smallville (Repeat) | 0.8/2 | 0.7/3 | 1.84 | |
| 8:30 | NBC | Parks and Recreation | 2.5/7 | 2.5/8 | 5.92 |
| ABC | Samantha Who? | 1.5/5 | 1.4/5 | 4.96 | |
| 9:00 | NBC | The Office | 4.1/11 | 4.5/14 | 8.24 |
| CBS | CSI | 3.8/10 | 2.1/6 | 15.42 | |
| FOX | Hell's Kitchen | 3.4/9 | 2.8/8 | 8.05 | |
| UNI | Mañana Es Para Siempre | 2.1/5 | 2.3/7 | 4.87 | |
| ABC | Grey's Anatomy (R) | 1.5/4 | 1.2/4 | 5.19 | |
| CW | Supernatural (repeat) | 0.7/2 | 0.8/2 | 1.84 | |
| 9:30 | NBC | 30 Rock | 3.5/9 | 3.5/10 | 7.27 |
| 10:00 | NBC | Southland | 3.1/9 | 2.5/8 | 9.58 |
| CBS | Harper's Island | 2.2/6 | 1.7/5 | 8.17 | |
| UNI | Rosa de Guadalupe | 1.3/4 | 1.5/5 | 3.39 | |
| ABC | Private Practice (R) | 1.3/4 | 1.1/4 | 4.42 | |
| Half hour data for Southland | |||||
| 10:00 | NBC | Southland | 3.1/9 | 2.5/8 | 9.47 |
| 10:30 | NBC | Southland | 3.1/9 | 2.4/8 | 9.70 |
Shows are sorted from highest 18-49 rating to lowest in each time slot.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
Good For Southland ….. I like the show …….. I’m hoping it won’t be a typical cop show ….. There seems to be some character development in the show ……. Parks and recreation ……. i didn’t like it anyway ………….
btw i have been on this site for a while now but still haven’t been able to figure out why CBS gets such huge audience (count in Millions) but demos are still quite weak …… Do all the old people watch CBS ???:
The demo breakdown on Thursdays at 9 is always fascinating. CSI gets twice as many viewers as The Office, but less than half of The Office’s 18-34 demo. Solid retention for 30 Rock. Everything seems to be down across the board in recent weeks. Will CBS stick with Harper’s Island in that timeslot during May sweeps (which start next Thursday)?
Does the Office normally beat CSI in that 1/2 hour?
after years of trying to start a successful thursday night line up, it looks like FOX has finally found one.
wow In the Motherhood is definitely without a doubt is going to cancel. those numbers are horrible! ABC should do better next week since there are finally new episodes of popular Greys Anatomy and Private Practice.
Southland held up nicely but lets see how it really does up against a new PP. CBS should just move Harper Island to Saturdays – horrible retention out of CSI.
CBS has collapsed in this night, I’m sorry but 15 million for CSI without Grey’s is bad and Harper’s Island behind Southland?
i like Southland actually. i dindt think i would but i do. I hope the numbers increase.
Go NBC! I’m so happy for Southland
P&P beat Samantha who? ! 
I am happy for Parks, and agree that given the lead-in, NBC must be vey happy with the results. It even matched its 18-34 numbers with its 18-49. That is also a good sign.
And as I was expecting, The Office is now beating CSI now that it has a healthy lead-in. I would expect this to be the norm from here on out.
I’m also glad it was up from last weeks season low.
NBC is one half-hour away from a really solid night.
Although CBS skews ridiculously old, they are still the #1 network when it comes to 18-49 olds.(Well except for the nights when there’s American Idol but that’s only on during the second half of the season and on two nights only.) So no need to worry about CSI slipping so much. They will come up with something eventually, and until then they have well over 10 million people watching so they have the platform tp develop audience for new shows unlike flopping NBC and slowly but definietly declining ABC…
fox has got to be so happy with this seasons t.v. it has AI as its huge rating winner, house, 24 and bones as 3 stapples with solid fanbases, fringe has done well in its 1st season though always had a lead in, hells kitchen has kept good demo’s and with bones has made them competitive on thursadys.
im happy with bones numbers as usual.
If SOUTHLAND keeps doing these numbers at 10PM it will certainly get a chance to prove how much lower those numbers will be on another night at 9PM. I do not see how this show will end up very successful when facing real competition.
Harper’s Island is definitely doomed. Flashpoint beat it in total viewers and only came in .3 behind it in the demo and Flashpoint is on a Friday.
Robert, how is possible that CBS won in the demos????
Uh oh. What does “Southland”‘s somewhat unexpected success mean for “Chuck”? That’s another hour of valuable NBC real estate likely now reserved for “Southland.” NBC Mondays seem to look more and more like “Heroes” at 8 pm, with “Medium” or “Southland” at 9 pm in the fall. Wednesdays at 9 pm could be either “Law and Order” or “Southland,” assuming Tuesdays at 9 pm will be “Special Victims Unit”.
Perhaps “Chuck” fans need to hope for both “My Name is Earl” and “Parks and Recreation” to fail so “Chuck” can move to Thursdays.
I thought Southland would actually increase based on a double showing last week and early promo of the premiere. I’m really liking it. Actually, I am really enjoying NBC’s Thursday night lineup (minus Earl).
Yeah Southland’s actually pretty good. NBC need to develop more shows like this to rebound.
The question is now where will it fit in NBC’s schedule next year? You can’t exactly put this show on early?
Solid retention for 30 Rock and not to shabs in demo. (Shabs! Short for Shabby! Hilarious!)
Parks and Rec was funnier this week but worse ratings. We’ll see.
NBC looks on the ups at least for this night… Oh wait Leno’s gonna ruin that…
CBS is loosing Thursday night’s hold. How far will CSI have to drop before they bring in the Mentalist or NCIS?
What will happen with CSI? Isn’t this an indication that CSI LV should come to an end?