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Thursday Ratings: Southland holds up, Parks and Recreation dips

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April 17th, 2009

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Scoreboard CBS NBC FOX Uni ABC CW
rating/Share: Adults 18-49 3.2/9 3.0/9 3.0/9 1.7/5 1.4/4 0.7/2
Rating/Share: Adults 18-34 2.0/6 2.9/9 2.6/8 1.9/6 1.2/4 0.8/2
Total Viewers (million) 11.74 7.65 8.38 4.29 4.81 1.84

CBS had the most viewers on Thursday and narrowly bested NBC for an 18-49 victory for the night with NBC taking the 18-34 demographic.

In its second outing Parks & Recreation dropped from a 3.0 rating to a 2.5 rating, but given the switch of lead-ins (from The Office last week, to My Name is Earl last night), and given a series-low 18-49 rating for Earl,  I'd think NBC will still be optimistic for Parks & Recreation. It beat Samantha Who? by a full 18-49 ratings point.

Southland was remarkably consistent, it dropped a mere 10th of an 18-49 ratings point to a 3.1,  although week over week Southland's lead-in was better last night.  A week ago 30 Rock had a 3.1 adults 18-49 rating at 9:30p, last night it had a 3.5.

Southland is the best show launch NBC has had in a while and given its consistency half hour to half hour, I expect NBC to add "The New Hit everybody is talking about" to the promotions any second now. We'll have to see what happens next week when there is a new Private Practice.

The Office was the night's most-watched show with adults 18-49, pulling a 4.1 rating.   CBS won the 8pm hour with reality granddaddy Survivor. Hell's Kitchen came in third for the 9pm hour with a 3.4 rating, but picked up steam in the second half hour (3.6 vs. 3.3).  Bones out-dueled the  Earl/Parks & Rec combination at 8pm (2.5 vs. 3/7).

CW was in repeats again and ABC was in repeats from 9p-11p again as well.  In  another week where there was no new Grey's Anatomy, CSI with a 3.8 adults 18-49 rating held steady over last week's 3.7, though it's total viewers dropped from 16.36 million last week to 15.42 million last night.  Harper's Island, which drew a 2.7 adults 18-49 rating in its premiere last week, dropped to a 2.2.

For reference you can check out past Thursday night fast affiliate ratings reports here.

Full details:

Time Net Show 18-49 Rating/Share 18-34 Rating/Share Viewers (Millons)
8:00 CBS Survivor: Tocantins 3.5/11 2.2/7 11.62
FOX Bones 2.6/8 2.3/8 8.72
NBC My Name is Earl 2.1/4 1.8/6 5.30
UNI Cuidado con el Ángel 1.8/6 2.1/7 4.60
ABC In the Motherhood 1.4/5 1.2/4 4.70
CW Smallville (Repeat) 0.8/2 0.7/3 1.84
8:30 NBC Parks and Recreation 2.5/7 2.5/8 5.92
ABC Samantha Who? 1.5/5 1.4/5 4.96
9:00 NBC The Office 4.1/11 4.5/14 8.24
CBS CSI 3.8/10 2.1/6 15.42
FOX Hell's Kitchen 3.4/9 2.8/8 8.05
UNI Mañana Es Para Siempre 2.1/5 2.3/7 4.87
ABC Grey's Anatomy (R) 1.5/4 1.2/4 5.19
CW Supernatural (repeat) 0.7/2 0.8/2 1.84
9:30 NBC 30 Rock 3.5/9 3.5/10 7.27
10:00 NBC Southland 3.1/9 2.5/8 9.58
CBS Harper's Island 2.2/6 1.7/5 8.17
UNI Rosa de Guadalupe 1.3/4 1.5/5 3.39
ABC Private Practice (R) 1.3/4 1.1/4 4.42
Half hour data for Southland
10:00 NBC Southland 3.1/9 2.5/8 9.47
10:30 NBC Southland 3.1/9 2.4/8 9.70

Shows are sorted from highest 18-49 rating to lowest in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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