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Friday Ratings: Prison Break returns with a whimper

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April 18th, 2009

prison-break

Scoreboard ABC CBS NBC FOX CW
Rating/Share: Adults 18-49 1.6/5 1.4/5 1.4/5 1.0/4 0.5/2
Total Viewers (million) 5.19 6.55 5.70 3.03 1.28

Sorry for the delays in posting this...

The question on everyone's mind was how many people would watch Prison Break?  Apparently more people had that question than actually watched Prison Break's return.  The original episode at 9pm drew a 1.2 adults 18-49 rating and 3.38 million viewers.  That was a little bit worse than I expected.  There were fewer people watching broadcast television last night because CBS ran all repeats, but anyone who was hoping Prison Break was going to be a better lead-in for Dollhouse than Terminator: The Sarah Connor Chronicles has now given up that ghost!

I actually did think that Prison Break might be a slightly better lead-in, but didn't think it would make any difference for Dollhouse's numbers.  We'll have to wait and see what happens next week.  But for now it looks like FOX has inched one step closer to returning to unscripted content on Friday night.

Speaking of which, with CBS in repeats, ABC won the night in terms of 18-49 year olds with its unscripted fare, and NBC found itself in the rare Friday position of winning an hour and having the most-watched hour of the night in the adult 18-49 demo with the 10pm hour of Dateline.

You can compare with previous Friday overnight reports.

Full details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 ABC Wife Swap 1.7/7 5.46
CBS Ghost Whisperer (R) 1.3/5 6.58
NBC Howie Do It 0.9/3 3.34
FOX Prison Break (R) 0.8/3 2.68
CW Everybody Hates Chris (R) 0.6/2 1.44
8:30 CW The Game (R) 0.5/2 1.31
9:00 ABC Supernanny (R) 1.6/5 4.71
NBC Dateline 1.5/5 5.98
CBS Flashpoint (R) 1.3/4 6.38
FOX Prison Break 1.2/4 3.38
CW America's Next Top Model (R) 0.5/2 1.17
10:00 NBC Dateline 2.0/6 7.80
CBS Numb3rs (R) 1.6/5 6.68
ABC 20/20 1.4/5 5.39

Shows are sorted by 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(396) Comments - Add Yours!

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  1. Wow, PB pulling a 1.2 is kinda bad.

    Although, I have never thought that PB has to be a bigger lead-in than TSCC to help Dollhouse a bit. The only help it can now give is because new people are sampling the show. And that’s the one thing Dollhouse needs most.

  2. Anil

    Wow, even lower than Dollhouse.

  3. TS

    Ha, Ha. Fox might as well keep Dollhouse and TSCC around next season, because Friday is a deathtrap for Fox.

  4. Joss's Biggest Fan

    Yay! Dollhouse does about a million times better than Prison Break did in the same timeslot!!! Nothing says “AWESOME!” like doing better than a cancelled show that’s been off the air for four months!! This is clearly a clear sign that nothing on FOX could possibly do better on Friday nights than Dollhouse!! Clearly! Yay! I am more sure than ever that FOX will pick Dollhouse up for another season! This is the awesomest news ever!

    The bad part, though, is that there was no new Dollhouse this week! And if the ratings go down (oh no!) it’ll be because of this blasted hiatus! It wouldn’t possibly be because of the show itself–which is the most awesome show that ever awesomed!!!

    Also, does Prison Break have to be the show’s lead-in next week? It’s probably too late to change that, isn’t it? Well if Dollhouse grows from Prison Break, then that will be superawesome and a clear sign that FOX is going to pick up Dollhouse for another season. But if Dollhouse doesn’t grow from Prison Break, that’s a clear sign that FOX will see the light, renew the show for another season, and put it on a different night!

    Dollhouse is the best thing in the history of the universe!

  5. Jack

    What kind of ratings was prison break expected to bring in?

    its been 4 months since the last episode and didnt the last episode in december only pull about 4.9 million viwers? and the cancellation news in January probably scared away viewers dont u think????????

  6. rick

    wow prison break was worse than sarah connor if prison break wasnt already cancelled this would definately have finished it off

  7. Jack

    *viewers

  8. notty22

    Cameron was vaporized last week and only 3.6 million watched, I thought Cameron was the only thing supposed fans wanted. Fox will be churning out more American Idols.

  9. JOHN

    WTF AMERICANS????????????????????????????

  10. Dan

    Prison Break is at its end and most shows during their end do worse, which is usually why their ending. Also Friday in my opinion will always be a wasteland for FOX, with the exception of Fifth Grader and Lyrics which have done above average. Thats even worse for Prison Break considering that everything else at 9 was a repeat except Dateline.

  11. rick

    to jack

    prison break was in pretty much the same situation that sarah connor was in when it returned as it had also been off the air for a couple of months or more and sarah connor was lower rated than prison break in the fall but still managed better numbers in its friday premiere

  12. OMG

    Friday night sucks for drama TV series, FOX can put whatever they want in there and would do the same. The problem is not Terminator/Dollhouse/Prison Break the problem is this slot.

    Put Fringe Friday 8, and would put similar numbers than Terminator/Prison Break/ Dollhouse. I hope Fox realises that and gives another chance to Terminator and Dollhouse.

  13. AsA1

    They should have listened and ended PB last year with 16 eps like some at FOX suggested.Instead of dragging that crap back this year horrible!

  14. Master Moron

    Fox pissed me off last night! All week they were advertising Prison Break’s two hour premiere and then I turn on the TV last night and I find out that the first hour is a rerun! I switched the TV to Wife Swap for an hour rather than watch a rerun. I bet part of the reason for Prison Break’s low numbers was that people saw that it was a rerun and probably figured the whole night on Fox was repeats. I could definitely see someone turning on the TV to watch Prison Break, seeing a rerun, figuring that the premiere must be next week, and deciding to go out and get wasted instead of watching TV.

  15. OMG

    Fox should renew Terminator and Dollhouse with a good contract with the advertisers, whatever they put in there is not going to do much better.

  16. djm

    Joss’s Biggest Fan says:
    “hi im overly delusional”

    well, dollhouse fans will look back on this as a major victory for some reason… god only knows why…

  17. Jack

    I Love T:SCC so could these numbers persuade FOX or do people think Dollhouse and T:SCC are both dead in the water.

    which tbh i wouldnt be suprised with considering the numbers of the previous Friday’s

    and secondly I have been a massive Prison Break since Season 1 but even i admit a 1.2 rating is bad but ultimately the ratings wont matter since the series is already cancelled and the finale airs on May 15

  18. Samuel

    Dollhouse did a million times better than PB? Heum… no freaking way.. it did 1.4… .2 better than prison break. This friday line up is heading to the trash. Fox will have a lot of holes to fill in september…

  19. Chad

    “What kind of ratings was prison break expected to bring in?”

    I think the writer here predicted a 1.5-1.6 share for the new episode.

    Ow.

  20. sammy

    IT’s not the time slot last year it did bad also another excuse jeeze.

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