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Natalee Holloway draws 3.2 million, sets records for Lifetime Movie Network

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April 20th, 2009

Lifetime Movie Network's original movie Natalee Holloway scored the network's highest ratings in its 11-year history, averaging  3.2 million viewers and breaking all previous records for the network in  key women demographics with its Sunday night premiere.

Based on the novel "Loving Natalee: A Mother's Testament of Hope and Faith,"  the movie was also was the highest rated telecast among women 18-49 in all of basic cable over the last 12 months, scoring a 2.5 rating and 1 million viewers in the demographic.

In addition to total viewers and women 18-49, the film also set network records among households and women 25-54.

 
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