TV is alive and kicking, but interest in online viewing growing
There was some good news for both broadcast and cable TV in a new global TV consumption survey, released Monday as the National Association of Broadcasters opened its annual convention in Las Vegas.
Viewing of all media content, including TV, is growing “across all platforms,” according to global consulting firm Accenture’s second Global Broadcast Consumer Survey, which polled at least 1,000 viewers across 13 countries including the U.S.
Accenture found the most significant conclusion to be that, despite audience fragmentation, interest in content on traditional TV platforms is growing.
But interest is also growing in other palftorms. The number of people who said they would watch TV on a computer increased from 61% in the initial survey to 74% this time around. Interest in viewing on mobile devices was up from 32% in 2008 to 45% in 2009.