ABC Family scores with My Fake Fiancé

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via ABC Family press release:

“My Fake Fiancé” (Sunday, 4/19/09, 8:00-10:00 p.m.)

The premiere event of original movie My Fake Fiancé,” starring Melissa Joan Hart and Joey Lawrence, became the No. 1 TV movie of the 2008/09 season in Women 18-34 (1.0 million) and the No. 1 cable movie in Women 18-49 (1.6 million). For the 2008/09 season to date, with “My Fake Fiancé” and January’s hit, “Another Cinderella Story” (1/18/09), ABC Family is now home to the Top 2 most-watched original movies on all cable in the key Women demos.

Competitively, the week’s No. 1 movie across all TV, “My Fake Fiancé” stood as Sunday’s No. 1 cable telecast in Adults 18-34 (1.2 million), Women 18-34 (1.0 million) and Women 18-49 (1.6 million).

  • “My Fake Fiancé” dominated the cable rankers, sweeping top rank in its time-period in key demos including Adults 18-34 (1.2 million), Women 18-34 (1.0 million), Adults 18-49 (2.0 million), Women 18-49 (1.6 million), Viewers 12-34 (1.7 million) and Females 12-34 (1.4 million).

o   Impressively, “My Fake Fiancé” placed No. 2 among all TV in Women 18-34 and Females 12-34 (1.4 million) over the two hours, behind only ABC’s potent combination of “Extreme Makeover: Home Edition” and “Desperate Housewives.”

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