SpongeBob absorbs more web traffic than American Idol

Categories: TV Network Websites,TV Show Websites

Written By

April 22nd, 2009

All data and bullets are from Hitwise.

BROADCAST & CABLE

  • Nickelodeon's SpongeBob is the #1 ranked TV show website among broadcast and cable networks. FOX's American Idol was the #2 most visited site followed by Comedy Central's South Park ranking at #3.
  • Moves among the top 25 websites included Discovery Channel's Deadliest Catch ranked #7 from #28 and Food Network's Barefoot Contessa ranked #15 from #26

Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show Websites Overall (Week ending April 18, 2009)
Rank Network Website Market Share Of U.S. Visits
1 Nick SpongeBob 10.65%
2 FOX American Idol 10.33%
3 Comedy Central South Park 2.99%
4 ABC Dancing with the Stars 2.87%
5 Cartoon Network Clone Wars 2.61%
6 FOX America's Most Wanted 2.06%
7 Discovery Channel Deadliest Catch 1.54%
8 NBC The Biggest Loser 1.39%
9 CBS Survivor 1.37%
10 Food Network Paula's Home Cooking 1.34%
Source: Rankings based on market share of U.S. visits among custom category of television network websites from among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, SciFi, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending April 18, 2009 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Hitwise

BROADCAST

  • FOX is #1 among the Broadcast network rankings. ABC is #2, moving up from the #3 position.
  • FOX's American Idol is the #1 ranked TV show website among the broadcast networks.  ABC's Dancing with the Stars was the #2 most visited site followed by  FOX's America's Most Wanted ranking at #3.

Moves among the top 25 websites included FOX's Hells Kitchen 

Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending April 18, 2009)
Rank Network Website Market Share Of Visits
1 *FOX Aggregation *FOX Aggregation 28.36%
2 ABC abc.go.com 24.55%
3 CBS www.cbs.com 21.42%
4 NBC www.nbc.com 20.82%
5 The CW Television Network www.cwtv.com 4.54%
6 MyNetworkTV www.mynetworktv.com 0.31%
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending April 18, 2009 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, COPS.com, thelot.com and thesimpsons.com.
Source: Hitwise
Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Show Websites (Week ending April 18, 2009)
Rank Network Website Market Share Of Visits
1 FOX American Idol 26.93%
2 ABC Dancing with the Stars 7.48%
3 FOX America's Most Wanted 5.37%
4 NBC The Biggest Loser 3.63%
5 CBS Survivor 3.56%
6 NBC Heroes 3.42%
7 FOX House 3.28%
8 ABC Lost 3.01%
9 CBS NCIS 2.60%
10 NBC The Office 2.55%
Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending April 18, 2009 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Hitwise
Including PBS
Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending April 18, 2009)
Rank Network Website Market Share Of Visits
1 *FOX Aggregation *FOX Aggregation 23.12%
2 ABC abc.go.com 20.01%
3 PBS Online www.pbs.org 18.50%
4 CBS www.cbs.com 17.46%
5 NBC www.nbc.com 16.97%
6 The CW Television Network www.cwtv.com 3.70%
7 MyNetworkTV www.mynetworktv.com 0.25%
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The CW and MyNetwork) plus PBS for the week ending April 18, 2009 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, COPS.com, thelot.com and thesimpsons.com.
Source: Hitwise

CABLE 

  • Comedy Central's South Park was the #1 ranked TV show website among the cable networks (adults only).  Discovery Channel's Deadliest Catch was ranked #2 followed by Food Network's Paula's Home Cooking ranked #3.
  • Moves among the top 25 websites included SciFi Channel's Ghost Hunters ranked #12 from #23, USA's In Plain Sight ranked #13 from #66, Food Network's Good Eats with Alton Brown ranked #15 from #26, Travel Channel's Dhani Jones ranked #16 from #61 and Discovery Channel's Mythbusters ranked #25 from #64.
Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (Week ending April 18, 2009)
Rank Network Website Market Share Of U.S. Visits
1 Nick SpongeBob 17.29%
2 Comedy Central South Park 4.86%
3 Cartoon Network The Clone Wars 4.24%
4 Discovery Channel Deadliest Catch 2.51%
5 Food Network Paula's Home Cooking 2.18%
6 Comedy Central The Daily Show 2.09%
7 Food Network Barefoot Contessa 1.66%
8 CNN Lou Dobbs Tonight 1.64%
9 Bravo Real Housewives of NYC 1.49%
10 BET 106 & Park 1.45%
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, SciFi, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending April 18, 2009 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Hitwise
Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's Programming (Week ending April 18, 2009)
Rank Network Website Market Share Of U.S. Visits
1 Comedy Central South Park 7.44%
2 Discovery Channel Deadliest Catch 3.84%
3 Food Network Paula's Home Cooking 3.34%
4 Comedy Central The Daily Show 3.20%
5 Food Network Barefoot Contessa 2.54%
6 CNN Lou Dobbs Tonight 2.51%
7 Bravo Real Housewives of NYC 2.28%
8 BET 106 & Park 2.21%
9 FOX O'Reilly Factor 2.06%
10 MTV The Hills 1.69%
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, SciFi, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending April 18, 2009 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Hitwise
 
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