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Tuesday Ratings: Fox Wins With American Idol, Fringe; As Usual, The Unusuals Is Unwatched

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April 22nd, 2009

Scoreboard FOX NBC CBS ABC Uni CW
Rating/Share: Adults 18-49 6.0/16 3.4/9 2.4/6 1.9/5 1.6/4 1.0/3
Rating/Share: Adults 18-34 4.4/13 3.0/9 1.6/5 1.3/4 1.7/5 1.1/3
Total Viewers (million) 16.88 8.58 10.36 8.17 4.05 2.34

Facing CBS repeats and ABC's pathetic Tuesday lineup it's no surprise that Fox and American Idol had little competition overall on the night. NBC was a solid second with a good showing by Biggest Loser, and was the only net to increase over last week.

Airing behind Idol (with likely a small overrun), Fringe was down slightly from last week. The retentionistas are crying failure, but with a 4.1 demo rating for the hour, it's the kind of failure that any network would be happy to have. Dancing with the Stars: Results was down about 10% in the 18-49 demo from last week.

CW's Reaper was up about 10%, while 90210 was down about 12% in the 18-49 demo from last week. We're advised that live sports aired on the CW local affiliates in Chicago and St. Louis, so those results may be adjusted more than usual in the final numbers. The Unusuals was down another 13% in the demo from last week as its audience shrinks towards invisibility.

You can see past Tuesday overnight TV ratings reports here.

Full details:


      18-49 Rating 18-49 Share 18-34 Rating 18-34 Share  Viewers Live+SD (000)
8:00 FOX American Idol  7.5 22  5.5 18  22,109
  NBC Biggest Loser: Couples  3.0 9  2.5 8  8,033
  CBS Big Bang Theory (repeat)  1.6 5  1.2 4  6,067
  UNI Cuidado con el Angel  1.3 4  1.5 5  3,615
  CW Reaper  1.0 3  0.9 3  2,550
  ABC According to Jim  1.0 3  0.7 2  3,730
               
8:30 FOX American Idol  8.4 22  6.0 18  24,385
  NBC Biggest Loser: Couples  3.4 9  3.0 9  8,656
  CBS Two and a Half Men (repeat)  1.8 5  1.2 4  6,754
  UNI Cuidado con el Angel  1.5 4  1.6 5  3,978
  ABC According to Jim  1.1 3  0.7 2  3,705
  CW Reaper  1.0 3  0.9 3  2,351
               
9:00 FOX Fringe  4.4 11  3.4 9  11,653
  NBC Biggest Loser: Couples  4.1 10  3.6 10  9,844
  ABC Dancing with the Stars: Results  3.0 8  2.1 6  13,754
  CBS NCIS (repeat)  2.7 7  1.6 5  11,899
  UNI Mañana Es Para Siempre  1.9 5  2.1 6  4,690
  CW 90210  1.1 3  1.4 4  2,257
               
9:30 NBC Biggest Loser: Couples  4.5 11  4.0 11  10,675
  FOX Fringe  3.7 9  2.8 7  9,378
  ABC Dancing with the Stars: Results  3.3 8  2.3 6  15,177
  CBS NCIS (repeat)  2.9 7  1.8 5  12,778
  UNI Mañana Es Para Siempre  2.1 5  2.3 6  5,038
  CW 90210  1.1 3  1.4 4  2,208
               
10:00 NBC Law & Order: SVU (repeat)  2.8 7  2.5 7  7,191
  CBS The Mentalist (repeat)  2.8 7  1.9 5  12,582
  ABC The Unusuals  1.8 5  1.2 3  7,304
  UNI Aqui y Ahora  1.6 4  1.7 5  3,866
               
10:30 CBS The Mentalist (repeat)  2.7 8  1.8 5  12,060
  NBC Law & Order: SVU (repeat)  2.6 7  2.2 6  7,062
  UNI Aqui y Ahora  1.3 4  1.2 4  3,092
  ABC The Unusuals  1.3 4  0.8 2  5,327

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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