Can a Twitter campaign and pointing people to buy a sub at Subway on Monday save Chuck? Chuck executive producer and co-creator Josh Schwartz hopes so. From the LA Times Show Tracker:
In an interview at the National Association of Broadcasters convention in Las Vegas, Schwartz said he had a good meeting with NBC about "Chuck's" future, but he would not speculate on whether the show would survive. NBC, which is stripping Jay Leno across the 10 p.m. time period five nights a week, does not have a lot of real estate for shows like Schwartz's that are on the bubble.
In the meantime, "Chuck" fans are taking matters into their own hands. According to Schwartz, there is a push on the Internet to get fans to go to Subway on Monday before the season finale to buy sandwiches in support of the show. Why Subway? Because the sandwich shop was featured prominently in a recent episode. So much for product placement turning off viewers. "It shows a real sophistication on the part of the viewer," Schwartz said.
While I am a huge fan of the show, and understand that people want to do whatever they can to feel like they're making a difference, fan campaigns don't usually work out. The only notable recent exception is Jericho, and the results of that were such that I can't imagine any network being moved by a fan campaign anytime soon. A million people could descend on Subway on Monday. Heck, I might myself. But I dont think it will make a difference.
40,000 of you showing up in the next 5 days to buy the Honda Insight that Chuck's own Zachary Levi was the pitchman for during Monday's episode of Chuck on the other hand...
Don’t got money for a honda, but got money for a subway. Will get a chicken teriyaki in honour of the fallen big mike.
I don’t think it could hurt. The idea has certainly picked up steam with the critics. Better than sending the suits roadkill.
if it gets Subway to lean on NBC or promise money for chuck or other nbc shows it could help i guess… subway has a lot of $$$ and they sponsor Biggest Loser too or they used to. It could be cool if subway saved chuck.
Buying Subways may not save Chuck but we will have fun trying. I hope all the fans remember to have fun with the all the save Chuck efforts & still enjoy the last episode next week.
Chuck’s mom, I am all for having fun, and enjoying the episode. the sub sounds good, too.
At first I thought the girl was sarah, but definitely not. Sarah kicks the ass out of that girl figuratively and literally.
Also, Mr. Seidman, You mentioned twitter in the title but not the body of the article, what is happening with regards to chuck and twitter?
click the link to the LA Times story…
Theres a typo in that LA Times article says
“audience can keep the sci-fi/romantic dramedy alive for a second season.”
Think he means third season.
Schwartz’s comment, or lack thereof, tells me NBC an Warner Brothers are talking numbers and he does not want to upset anyone. Maybe I’m just being overly optimistic, but I guess that’s the fan in me coming through. We also enjoy Subway so it’s a no lose situation on Monday.
It is a valiant effort but I am more confident in NBC renewing it for other reasons than fan response. I am going to buy a Subways sandwich anyway because I enjoy their product and will support whatever the fans are doing. Maybe this Twitter thing will take off over the next few days and surprise everyone. We can dream.
Subway is like Taco Bell. It’s filler. Not necessarily GOOD filler but not awful either. I don’t watch “Chuck” so I’ll pass.
It’s actually a decent idea.
I have no clue how $5 footlongs will save Chuck, but knock your socks off everyone. I’m pretty sure ad rates are decided in advance and that Subway uses a set budget for advertising on NBC. Plus there’s the problem of how even 100,000 Chuck fans wouldn’t be able to make a blip in their daily sales figures. They’re too big of a company.
They’d have done better to hook up with Quiznos, which at least has acknowledged that factory meat “farming” might not be all that groovy after all.
send nbc you iphones as a way showing support for chuck, any real fan would
Bwahahaha, if every TSCC fan bought a Dodge Ram, I bet TSCC would be back!
Of course, that would only speed up global warming…
Damn good reason for Skynet to nuke the world – bring on nuclear winter…LOL
Or, send Jesse your iPhones and he’ll send them to NBC. I really will. Scout’s honor.
I like the idea, but as someone said, unless an AWFUL lot of people go and buy a sub, it probably won’t register.
Subway parties!!! Get your friends over, and go to subway for dinner. Just remember the wraps have more fat than the bread, if less carbs, and the wheat bread has more calories than the white bread!
But it still tastes very nice.
TSCC fans buying massively overpriced Dodge Rams? LOL! Ok, thats funny.
The Jericho results pretty much insured that fan stunts wont matter for a long long time. If Chuck survives, it will only be because NBC has nothing they think will do better to put in its place AND can cut the budget enough to make it worthwhile financially. Direct TV wont save it either. They are blowing enough money keeping Friday Night Lights on life support with its mini seasons.
Even if an awful lot of people (like all six million who watch) buy subs, I’m not quite sure how this could ever work. I mean, NBC doesn’t get more money from one advertiser getting extra sales. And I don’t know that that one advertiser could really save any show that the network had decided was canceled. The real question is how many subs does Subway sell everyday anyway. Would a million (or six million) more even be significant?