After 30 weeks of the 2008-9 season, through April 19, 2009, ABC and NBC continue to be almost dead even in the main age demos we track. Of course, if you consider that ~ 10% of NBC's viewer average numbers are due to theweek alone, ABC would otherwise be well ahead of NBC across the board.
How much didweek add to NBC's averages you say? How much worse would NBC look if it didn't have the this year? Here's the bump in numbers for each category that NBC got during week.
|SB Week Bump (million)|
Fox continues to chip away at CBS' season lead in adults 25-54, but very slowly. I'd say at this point it's a toss up as to which takes that demo for the full season when it ends in May.
(click chart for full sized image)
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.