CBS’s The Early Show Up 20% in Adults 25-54

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via CBS press release:

 

CONTINUING AGGRESSIVE SEASON-LONG GROWTH, “THE EARLY SHOW” SATURDAY EDITION CUTS THE 25-54 GAP WITH SATURDAY’S “GMA” BY 40% AND HOUSEHOLDS BY 25%

The April 18 CBS News Broadcast Posts Double-Digit Percentage Increases In All Key Measures

 

THE EARLY SHOW Saturday edition posted double-digit percentage increases in all key measures for the April 18 broadcast: up +17% each in households, viewers and adults 35-54 (boomers) and up +20% in adults 25-54, compared to the same day last year. The CBS News broadcast also cut the gap with the Saturday edition of “GMA” by 288,000 viewers and by 25% in households, 40% in adults 25-54 and 20% in adults 35-54, compared to last year. 

 

The April 18 broadcast marked the 12th time this season THE EARLY SHOW Saturday edition has posted double-digit percentage increases in adults 25-54 and the 13th time in boomers.

 

In addition, over the last four weeks (March 23 through April 19) THE EARLY SHOW Saturday edition is up +8% in households, +14% in viewers, +20% in adults 25-54 and +17% in adults 35-54.

                  

  

FOR APRIL 18:

 

                                    Households ‘09             Households ‘08               Change

CBS                             1.4/5                             1.2/5                             +17%

NBC                             2.6/10                           2.6/10                           n.c.

ABC                             2.0/7                             2.0/7                             n.c.

 

Total Viewers ‘09         Total Viewers ‘08              Change

CBS                             1,860,000                      1,592,000                      +17%

NBC                             3,426,000                      3,300,000                      +4%

ABC                             2,620,000                      2,640,000                      -1%

                       

                                    Adults 25-54 ‘09            Adults 25-54 ‘08             Change

CBS                             0.6/5                             0.5/4                             +20%

NBC                             1.0/8                             1.1/8                             -9%

ABC                             0.9/6                             1.0/7                             -10%

 

                                   Adults 35-54 ‘09            Adults 35-54 ‘08            Change

CBS                             0.7/5                             0.6/4                             +17%
NBC                             1.3/9                             1.4/9                             -7%

ABC                             1.1/7                             1.1/7                             n.c.

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