Versus NHL playoff viewing scores 50% increase through 16 games

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via MultiChannel News:

After a strong scoring regular-season with the Nielsens, Versus is skating quickly among viewers with its opening- round coverage of the National Hockey League playoffs.

Versus, over 16 games through April 22, averaged a 0.4 rating, a 33% rise from 0.3 mark during the corresponding period in the NHL’s 2008 post-season, according to Nielsen Media Research.

All told, the Comcast-owned service delivered 449,379 viewers on average, a 50% jump from 300,033 through 16 opening-round contests last year.

On the demo front, the competition channel registered a 39% gain among men 18 to 49 and a 52% advance among guys 25 to 54, according to Versus officials.

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