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Parks and Recreation a new hit comedy for NBC?

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April 26th, 2009

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I was watching the Stanley Cup playoffs on NBC this afternoon (go Caps!) and yeah, I know more people probably watched Kings last Saturday night before NBC pulled it from the Saturday schedule, and that more people were probably watching rounds three, four and five of the NFL draft on ESPN.  But, I was rooting for my pal Ted Leonsis' Washington Capitals to force a game seven after going down two games to none at the beginning of the seven game series with the New York Rangers.   Game seven will be on Tuesday in Washington.

But I'm not hear to talk about why hardly anyone watches NHL, or even how much fun it is to watch and how great it looks on a big screen HDTV. As a result of live viewing I got to see NBC promote its other shows, and when it came to Thursday where it promoted the whole lineup from My Name is Earl to Southland, it paid a little special attention to Parks and Recreation with the following (or something very close to it):

Parks and Recreation would like to give a heartfelt thank you for making it NBC's newest comedy hit.

Parks and Recreation's numbers have not been bad.  It bowed with a 3.0 rating with adults 18-49, and then dropped to a 2.5 rating and last Thursday fell even further to a 2.3 adults 18-49 rating.   Granted, everything was a little down on Thursday night, but compared to the 3.7 adults 18-49 rating for The Office and the 3.1 for 30 Rock, it doesn't seem like a "hit".  Granted, it did win the 18-34 demographic in the 8:30p-9P half hour, but compared to The Office's 4.0 rating with the 18-34 crowd, and 30 Rock's 3.1 rating in that demo, "hit" doesn't seem exactly the right word.

On the other hand, "Parks and Recreation would like to give a heartfelt thank you for making it a modest success, something horribly difficult to come by here at NBC lately, so, thank yewwwww" probably doesn't have that good of a ring to it.

Besides, if this year has taught me nothing at all after seeing other NBC "hit" references like "the new hit series everyone is talking about" with regard to My Own Worst Enemy, just a couple of weeks before pulling it from the schedule, it seems pretty clear that the only real qualifier for dubbing something a hit on NBC is that it aired on the network at all.

While hit might be a stretch, it seems very likely NBC will bring back Parks and Recreation in the Fall.  Others are quick to point out that Kath & Kim performed similarly in its first three outings, and among 18-49 year old it's true.  Kath & Kim bowed with a 3.2, dropped  to a 2.5 the next week and a 2.2 in its third outing.  But by its third episode it was pulling a 1.8 among 18-34 year olds, and here, Parks and Recreation is faring better.  It had a 2.4 rating with adults 18-34 last Thursday.

 
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