Saturday's 3 hours of prime-time are getting more dumping traffic than an overused landfill. Latest, and no surprise, to make the move is Harper's Island.
- "HARPER'S ISLAND" MOVES TO SATURDAY, 9:00 PM, BEGINNING MAY 2
7-Day DVR Results Show Significant Audience Increases Among Young Adult Viewers
Online Streaming Also Shows Strong Viewer Engagement
HARPER'S ISLAND, the Network's 13-week mystery event, will move to Saturday effective May 2 (9:00-10:00 PM, ET/PT) forming a two-hour block of original programming with (10:00-11:00 PM, ET/PT).
The move to Saturday comes on the heels of the first extended DVR playback data for the HARPER'S ISLAND premiere on April 9, as well as strong online viewer engagement.
"The preliminary DVR and online streaming data suggest a passionate audience for HARPER'S outside its current Thursday time period borders," said Kelly Kahl, Senior Executive Vice President Prime Time, CBS Television. "This move gives us an opportunity to improve the time period on Thursday while experimenting with more original programming on Saturday, and continuing to serve an audience that is clearly engaged in the ongoing HARPER'S ISLAND story."
According to Nielsen live plus 7-day playback results versus live, the HARPER'S ISLAND premiere audience increased by +29% in adults 18-49 (3.1 from 2.4), +33% in adults 18-34 (2.0 from 1.5), +25% in adults 25-54 (4.0 from 3.2) and gained +1.64 million viewers (11.29m from 9.65m).
The premiere of HARPER'S ISLAND was also CBS.com's biggest online premiere ever, delivering more video streams (combined clips and episodes) than any previous show launch for the CBS Audience Network, and continues to be the fastest growing series in CBS.com's history.
And here is CBS's follow on press release about their schedule updates and season finales.
- CBS ANNOUNCES APRIL AND MAY SCHEDULE CHANGES
"Harper's Island" Relocates to Saturday, 9:00 PM, May 2
"" and "The New Adventures of Old Christine"
To Be Broadcast Wednesday, May 13, 8:00-9:00 PM
": NY" Season Finale To Be Broadcast Thursday, May 14, 10:00 PM,
Following the Season Finale of ""
"The New Adventures of Old Christine" and "Gary Unmarried" Season Finales
Move To Wednesday, May 20
Two-Hour "" Finale To Air Wednesday, May 20, 9:00-11:00 PM
The following replaces previously announced programming in April and May.
Wednesday, April 29
8:00-9:00 PM, ET/PT CBS NEWS COVERAGE OF THE PRESIDENTIAL NEWS CONFERENCE
9:00-10:00 PM, ET/PT
10:00-11:00 PM, ET/PT: NY
Thursday, April 30
10:00-11:00 PM, ET/PT(R)
Saturdays, Effective May 2
9:00-10:00 PM, ET/PT HARPER'S ISLAND (New Time Period)
Thursday, May 7(R)
10:00-11:00 PM, ET/PT
Wednesday, May 13
8:00-8:30 PM, ET/PT
8:30-9:00 PM, ET/PT THE NEW ADVENTURES OF OLD CHRISTINE
Thursday, May 14
10:00-11:00 PM, ET/PT: NY (Season Finale)
Wednesday, May 20
8:00-8:30 PM, ET/PT THE NEW ADVENTURES OF OLD CHRISTINE (Season Finale)
8:30-9:00 PM, ET/PT GARY UNMARRIED (Season Finale)
9:00-11:00 PM, ET/PT(Season Finale)
via CBS Press Releases.