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Sunday Ratings: ABC Wins; Sit Down, Shut Up Drags Down Fox

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April 27th, 2009

sit-down-shut-up

Scoreboard ABC FOX CBS NBC Uni CW
Rating/Share: Adults 18-49 3.2/9 2.2/6 2.2/6 2.1/6 1.1/3 0.3/1
Rating/Share: Adults 18-34 2.6/8 2.6/9 1.3/4 1.3/4 1.1/4 0.2/1
Total Viewers (million) 9.80 4.52 10.01 6.65 2.68 1.01

With an overall performance almost identical to last Sunday, but still below its averages for the season, ABC easily won the night among the 18-49 demo, and tied with Fox for the 18-34 demo. In its second outing, Fox's Sit Down, Shut Up dropped sharply, and likely fatally for the show's future.

The 7pm hour was nearly identical to last Sunday, although a new King of the Hill did even worse. Fox viewers still aren't expecting a new show at that time. The leaders at 8pm looked about the same as they did last Sunday as well, but The Simpsons just edged out Extreme Makeover instead of vice versa.

At 8:30, Sit Down, Shut Up shed 17% of its 18-49 demo viewers and 22% of its 18-34 demo from its premiere last week. At least last week it could claim a timeslot win for the 18-34. This week it tied for second. It's doomed.

At 9pm, Desperate Housewives won with nearly identical 18-49 demos as last week. Fox dropped back a notch in both half hours, perhaps dragged down by Sit Down, or perhaps by a particularly interesting 9pm hour of Celebrity Apprentice

Like the week before, the 10pm hour was a tight race between Brothers & Sisters and Celebrity Apprentice.

At CBS, neither Cold Case nor The Unit made a good case for renewal. In fact, Cold Case had its lowest original show rating in over a year. I know we'll hear from fans about how badly the shows have been treated with constant pre-emptions, but maybe CBS would treat them better if they could pull more than a 2.2 or a 2.0 in the 18-49 demo.

You can see overnight reports for past Sundays to compare.

Full details:

 


Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (000s)
7:00 ABC America's Funniest Home Videos  2.1 8  1.6 7  7.024
  CBS 60 Minutes  1.5 6  0.9 4  9.973
  NBC Dateline NBC  1.0 4  0.6 2  4.884
  FOX American Dad (repeat)  0.9 3  1.1 5  2.172
  UNI Hora Pico  0.7 3  0.8 3  1.822
  CW Jericho (repeat)  0.3 1  0.3 1  0.646
               
7:30 ABC America's Funniest Home Videos  2.4 8  1.8 7  8.130
  CBS 60 Minutes  1.6 6  0.9 3  10.781
  FOX King of the Hill  1.3 5  1.5 6  2.864
  NBC Dateline NBC  1.0 3  0.5 2  4.755
  UNI Hora Pico  0.8 3  0.9 3  1.983
  CW Jericho (repeat)  0.2 1  0.2 1  0.614
               
8:00 CBS Amazing Race  3.0 9  2.0 7  10.291
  FOX The Simpsons  2.9 9  3.3 12  5.941
  ABC Extreme Makeover: Home Edition  2.5 8  2.0 7  8.137
  UNI Nuestra Belleza Latina  1.1 3  1.2 4  2.584
  NBC Dateline NBC  1.0 3  0.5 2  5.150
  CW Four Weddings And A Funeral (movie)  0.3 1  0.2 1  1.135
               
8:30 CBS Amazing Race  3.2 9  2.1 7  10.293
  ABC Extreme Makeover: Home Edition  3.0 8  2.4 8  9.277
  FOX Sit Down, Shut Up  1.9 5  2.1 7  4.204
  UNI Nuestra Belleza Latina  1.2 3  1.2 4  2.822
  NBC Dateline NBC  1.2 3  0.8 2  5.738
  CW Four Weddings And A Funeral (movie)  0.3 1  0.2 1  1.219
               
9:00 ABC Desperate Housewives  4.6 12  3.7 11  13.427
  FOX Family Guy  3.4 9  4.4 13  6.802
  NBC Celebrity Apprentice  2.5 6  1.7 5  7.537
  CBS Cold Case  2.2 5  1.1 3  10.199
  UNI Nuestra Belleza Latina  1.2 3  1.2 4  3.133
  CW Four Weddings And A Funeral (movie)  0.3 1  0.2 1  1.243
               
9:30 ABC Desperate Housewives  4.8 12  3.7 11  13.597
  NBC Celebrity Apprentice  2.8 7  1.8 5  7.678
  FOX American Dad  2.5 6  3.1 9  5.146
  CBS Cold Case  2.2 5  1.1 3  10.771
  UNI Nuestra Belleza Latina  1.3 3  1.3 4  3.213
  CW Four Weddings And A Funeral (movie)  0.3 1  0.2 1  1.183
               
10:00 ABC Brothers & Sisters  3.3 8  2.6 8  9.634
  NBC Celebrity Apprentice  3.2 8  2.1 6  8.529
  CBS The Unit  2.0 5  1.2 3  8.972
  UNI ¿Quién Tiene la Razón?  1.3 3  1.2 4  3.194
               
10:30 NBC Celebrity Apprentice  3.4 9  2.2 7  8.942
  ABC Brothers & Sisters  3.0 8  2.3 7  9.174
  CBS The Unit  1.9 5  1.1 3  8.773
  UNI ¿Quién Tiene la Razón?  1.1 3  1.0 3  2.687

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Shows are sorted by 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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