CBS Continues as Only Network Up for the Season in all Key Measures

Categories: Network TV Press Releases

Written By

April 28th, 2009

via CBS press release:

 

CBS CAPTURES 8TH STRAIGHT WIN

CBS Continues as Only Network Up for the Season in all Key Measures

  

CBS Has 7 of the Week's Top 10 Scripted Programs Led by "CSI" and "Criminal Minds"

  

CBS Reality Hits Shine as "Survivor: Tocantins" and "The Amazing Race" Sweep Time Periods in all Key Measures

 

            CBS placed first in viewers for the eighth consecutive week (and 25 of 31 this season) and continues as the only network posting season-to-date gains in all key measures, according to Nielsen live plus same day ratings for the week ending April 26, week 31 of the 2008-2009 television season.

 

            CBS had seven of the top 10 scripted series - CSI, Criminal Minds 10:00 PM SPECIAL, NCIS 9:00 PM SPECIAL (R) (S), THE Mentalist 10PM SPECIAL (R) (S), Two and a Half Men, Rules of Engagement and COLD CASE

 

            CBS's reality hits continued their time period supremacy as SURVIVOR: TOCANTINS swept its Thursday time slot and THE Amazing Race 14 won its time slot in viewers, adults 25-54 and adults 18-49 for the fourth consecutive broadcast.

  

            For the season, CBS is the only network posting year-to-year increases in all key measures:  +12% in viewers, +7% in adults 18-49 and +8% in adults 25-54.

 

            For the week in viewers:  CBS (9.21m), FOX (8.55m), ABC (8.10m) and NBC (6.03m).  Season-to-date, CBS is first in viewers (11.76m), ahead of FOX (9.69m), ABC (8.88m) and NBC (7.97m). 

 

            For the week in households:  CBS (5.9/10), ABC (5.3/09), FOX (5.2/09) and NBC (3.9/07). In households, season-to-date, CBS is first (7.3/12), ahead of FOX (5.7/09), ABC (5.6/09) and NBC (4.9/08). 

 

For the week in key demographics: CBS was tied for second in adults 25-54 (3.0/08, with ABC) and averaged a 2.3/07 in adults 18-49.  Season-to-date, CBS is first in adults 25-54 (4.1/10, tie with FOX) and second in adults 18-49 (3.2/08).

 

CBS's Weekly Highlights:  

  

Rules of Engagement was first in viewers (10.59m, +720,000 ahead of "Surviving Suburbia"), adults 25-54 (4.6/10) and adults 18-49 (3.8/09). 

 

? Criminal Minds 10:00 PM SPECIAL was first in households (8.9/15), viewers (13.72m), adults 25-54 (4.6/11) and adults 18-49 (3.5/10).  Criminal Minds 10PM SPECIAL beat the competition combined in households (vs. 7.5/12, +19%), viewers (vs. 10.83m, +27%), adults 25-54 (vs. 4.1/11, +12%) and adults 18-34 (vs. 3.2/09, +9%). 

  

? SURVIVOR: TOCANTINS was first in households (6.8/12), viewers (11.30m), adults 25-54 (4.5/13) and adults 18-49 (3.5/11). 

  

? CSI: CRIME SCENE INVESTIGATION was first in households (9.2/15), viewers (14.64m), second in both adults 25-54 (4.9/11) and adults 18-49 (3.7/09). 

 

? GHOST WHISPERER was first in households (6.1/12), viewers (9.23m), adults 25-54 (3.1/10) and adults 18-49 (2.2/08). 

  

? FLASHPOINT was first in households (5.3/10), viewers (8.19m), adults 25-54 (2.2/07) and adults 18-49 (1.6/05). 

 

? NUMB3RS was first in households (5.8/10), viewers (8.82m), second in adults 25-54 (2.7/08, -0.1 behind ABC) and adults 18-49 (1.8/06). 

 

? THE Amazing Race 14 was first for the fourth consecutive broadcast in households (6.0/10), viewers (10.27m), adults 25-54 (4.1/11) and adults 18-49 (3.2/09). 

 

            CBS top programs of the week:  #5 CSI: CRIME SCENE INVESTIGATION (an average of 14.64m viewers), #6 CRIMINAL MINDS 10PM SPECIAL (S) (13.72m), #9 NCIS 9PM SPECIAL (R) (S) (12.65m), #10 THE Mentalist 10PM SPECIAL (R) (S) (12.46m), #11 Two and a Half Men (11.48m), #12 SURVIVOR: TOCANTINS (11.30m), #13 Rules of Engagement (10.59m), #14 COLD CASE (10.57m), #15 60 Minutes (10.52m), #17 THE Amazing Race 14 (10.27m), #20 CRIMINAL MINDS (R) (9.84m), #21 THE Mentalist MONDAY SPECIAL (R) (S) (9.42m), #24 GHOST WHISPERER (9.23m), #26 THE UNIT (8.84m) and #27 NUMB3RS (8.82m).

 

 

Prime averages are based on the following hours of rated broadcasts in Week #31:

 

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #31 of 2008-09 Season (ending: 4/26/09)                                                                                             

                                                                                               

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 5.9       10                    6.0       10                    -2%

NBC                3.9       7                      4.6       8                      -15%

ABC                5.3       9                      5.9       10                    -10%

FOX                5.2       9                      5.6       9                      -7%

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 9,214                           9,270                           -1%

NBC                6,028                           6,963                           -13%

ABC                8,098                           9,087                           -11%

FOX                8,553                           9,166                           -7%

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.0       8                      3.3       9                      -9%

NBC                2.4       6                      2.6       7                      -8%

ABC                3.0       8                      3.5       9                      -14%

FOX                3.6       9                      3.7       10                    -3%

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.3       7                      2.5       7                      -8%

NBC                2.0       6                      2.1       6                      -5%

ABC                2.4       7                      2.9       8                      -17%

FOX                3.0       9                      3.4       9                      -12%

                                                                                                                       

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.4       5                      1.7       5                      -18%

NBC                1.6       5                      1.5       5                      +7%

ABC                2.0       6                      2.2       7                      -9%

FOX                2.5       8                      3.0       9                      -17%

                                                                                                                                   

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/22/08-04/26/09)                                                                                           

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.3       12                    6.7       11                    +9%

NBC                4.9       8                      5.3       9                      -8%

ABC                5.6       9                      5.9       10                    -5%

FOX                5.7       9                      6.6       11                    -14%

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,755                         10,468                         +12%

NBC                7,969                           8,316                           -4%

ABC                8,883                           9,180                           -3%

FOX                9,690                           11,272                         -14%

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.1       10                    3.8       9                      +8%

NBC                3.3       8                      3.3       8                      n.c.

ABC                3.4       8                      3.6       9                      -6%

FOX                4.1       10                    4.7       11                    -13%

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.2       8                      3.0       8                      +7%

NBC                2.8       8                      2.9       8                      -3%

ABC                2.9       8                      3.0       8                      -3%

FOX                3.6       10                    4.3       11                    -16%

                                                                                                                       

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       6                      2.1       6                      n.c.

NBC                2.4       7                      2.4       7                      n.c.

ABC                2.4       7                      2.4       7                      n.c.

FOX                3.2       10                    3.8       11                    -16%

                                               

National Nielsen Rank for Demographic: PER2+    for    4/20/2009  -  4/26/2009

 

                                                                                                            Persons 2+ (000)

1.         American Idol-Tuesday                                                            FOX    23963

2.         American Idol-Wednesday                                                       FOX    23947

3.         Dancing with the Stars                                                            ABC    20528

4.         Dancing with the Stars Results                                                ABC    14725

5.         CSI                                                                                          CBS     14639

6.         CRIMINAL MINDS 10PM-SPECIAL                       (S)       CBS     13723

7.         Desperate Housewives                                                 ABC    13642

8.         Grey's Anatomy-Thursday 9PM                                               ABC    13511

9.         NCIS 9PM-SPECIAL                                                 (R)(S)  CBS     12648

10.       THE Mentalist-10PM SPECIAL                          (R)(S)  CBS     12456

11.       Two and a Half Men                                         (R)       CBS     11484

12.       SURVIVOR: TOCANTINS                                                    CBS     11303

13.       Rules of Engagement                                                  CBS     10588

14.       COLD CASE                                                                          CBS     10566

15.       60 Minutes                                                                          CBS     10520

16.       24                                                                                            FOX    10341

17.       AMAZING RACE 14                                                              CBS     10268

18.       Fringe                                                                                       FOX    9895

19.       Surviving Suburbia                                                                    ABC    9869

20.       CRIMINAL MINDS                                                   (R)       CBS     9843

 

                                               

National Nielsen Rank for Demographic: A25-54    for    4/20/2009  -  4/26/2009                                           

 

                                                                                                            Adults 25-54 Rating

1.         American Idol-Wednesday                                                       FOX    10.2

2.         American Idol-Tuesday                                                            FOX    10.1

3.         Dancing with the Stars                                                            ABC    6.1

4.         Desperate Housewives                                                 ABC    5.6

5.         Grey's Anatomy-Thursday 9PM                                               ABC    5.5

6.         CSI                                                                                          CBS     4.9

7.         Two and a Half Men                                         (R)       CBS     4.8

8.         RULES OF ENGAGEMENT                                                  CBS     4.6

8.         CRIMINAL MINDS 10PM-SPECIAL                       (S)       CBS     4.6

10.       Fringe                                                                                       FOX    4.5

10.       SURVIVOR: TOCANTINS                                                    CBS     4.5

12.       Dancing with the Stars Results                                                ABC    4.3

13.       Biggest Loser 7                                                                        NBC    4.1

13.       24                                                                                            FOX    4.1

13.       AMAZING RACE 14                                                              CBS     4.1

16.       NCIS 9PM-SPECIAL                                                 (R)(S)  CBS     3.9

16.       THE MENTALIST-10PM SPECIAL                          (R)(S)  CBS     3.9

18.       Office                                                                                       NBC    3.8

18.       Apprentice 8                                                                            NBC    3.8

18.       Brothers & Sisters                                                                    ABC    3.8

18.       Private Practice                                                                        ABC    3.8

                                               

National Nielsen Rank for Demographic: A18-49    for    4/20/2009  -  4/26/2009

 

                                                                                                            Adults 18-49 Rating

1.         American Idol-Wednesday                                                       FOX    8.3

2.         American Idol-Tuesday                                                            FOX    8.2

3.         Grey's Anatomy-Thursday 9PM                                               ABC    5.0

4.         Desperate Housewives                                                 ABC    4.7

4.         Dancing With The Stars                                                            ABC    4.7

6.         Two and a Half Men                                         (R)       CBS     3.9

6.         Fringe                                                                                       FOX    3.9

8.         RULES OF ENGAGEMENT                                                  CBS     3.8

8.         Office                                                                                       NBC    3.8

10.       Biggest Loser 7                                                                        NBC    3.7

10.       CSI                                                                                          CBS     3.7

12.       SURVIVOR: TOCANTINS                                                    CBS     3.5

12.       CRIMINAL MINDS 10PM-SPECIAL                       (S)       CBS     3.5

14.       Family Guy                                                                               FOX    3.4

15.       Private Practice                                                                        ABC    3.3

16.       Dancing With The Stars Results                                                ABC    3.2

16.       24                                                                                            FOX    3.2

16.       AMAZING RACE 14                                                              CBS     3.2

19.       30 Rock                                                                                   NBC    3.1

19.       Brothers & Sisters                                                                    ABC    3.1

19.       Apprentice 8                                                                            NBC    3.1

19.       Heroes                                                                                     NBC    3.1

 
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