MSNBC #1 News Network Among Young Viewers, Adults 18-34, in Primetime

Categories: Network TV Press Releases

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April 28th, 2009

via NBCU press release:

MSNBC BEATS CNN IN PRIME AMONG VIEWERS 25-54 FOR SECOND MONTH IN A ROW

MSNBC #1 News Network Among Young Viewers, Adults 18-34, in Primetime 

CNN Sinks to 4th Place for Weeknight Prime in Viewers 25-54 

"Countdown with Keith Olbermann," "The Rachel Maddow Show" Beat CNN
NEW YORK - April 28, 2009 - For the second month in a row, MSNBC beat CNN in weekday primetime for the month of April among Adults 25-54, according to data from Nielsen Media Research. MSNBC was also the number one cable news network among younger viewers, Adults 18-34, in primetime in April. Additionally, MSNBC beat CNN at 8 p.m. in both total viewers and A25-54 with "Countdown with Keith Olbermann" and at 9 p.m. in A25-54 with "The Rachel Maddow Show." Following are MSNBC ratings highlights for April: 

* MSNBC beat CNN in weekday primetime (M-F, 8-11 p.m. ET) in Adults 25-54 (298,000 vs. 265,000). In total viewers, the month ended in a virtual tie between MSNBC and CNN (992,000 vs. 994,000). MSNBC is up a huge 44 percent in total viewers vs. April 2008 (992,000 vs. 689,000) and up 18 percent in A25-54 (298,000 vs. 253,000) while CNN is down -8 percent in the demo and up 1 percent in total viewers. 

* MSNBC also beat CNN in Monday- Sunday Primetime (8-11 p.m. ET) in A25-54 (271,000 vs. 248,000). 

* MSNBC was the number one cable news network among younger viewers, Adults 18-34, in April, in M-F and M-Su primetime and in sales prime (7 p.m.-2 a.m. ET). MSNBC was also number one in A18-34 at 8 p.m. with "Countdown," and 10 p.m. with the re-broadcast of "Countdown." 

* "Countdown with Keith Olbermann" continues to drive MSNBC primetime, out-rating "Campbell Brown: No Bias, No Bull" by a huge 89 percent among A25-54 (380,000 vs. 201,000) and by 57 percent in total viewers (1,237,000 vs. 786,000). "Countdown" is up 12 percent in A25-54 versus April 2008 (380,000 vs. 338,000) and up 30 percent in total viewers (1,237,000 vs. 948,000), while "Campbell Brown" is down -8 percent in A25-54 and up 6 percent in total viewers. 

* "The Rachel Maddow Show," again, out-rated CNN's "Larry King Live" among A25-54 in April (297,000 vs. 288,000), and finished closely behind in total viewers (1,042,000 vs. 1,135,000). "The Rachel Maddow Show" was up 98 percent in total viewers compared to April 2008 (1,042,000 vs. 527,000) and up 62 percent in A25-54 (297,000 vs. 183,000). "Larry King Live" was up 6% in total viewers and down -3% in A25-54.

 
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